The design process should not be confused with app development. While app designers are in charge of the app’s appearance, developers must ensure that the app works perfectly.

Learn about the best Instagram analytics tools that will give you valuable insights into your audience and strategy. Plus, find out which metrics you should track to prove ROI.

Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.

The Apple Search Ads (ASA) Stack is a framework designed to help ASA practitioners of a mobile product or service to develop and evolve a strategy for Apple Search Ads. The ASA Stack’s objective is to provide user acquisition marketers with a holistic vie...

If you are a performance marketer, you’re probably looking to get more from your data with one goal in mind: to seamlessly & accurately funnel data from multiple sources to one place, for holistic, coherent and reliable analysis. The trouble is, with all...

Push notifications are text or rich media messages sent to mobile devices from third-party applications. If you’re reading this on your phone, it’s likely that you’ve recently come across a push notification or two. Push notifications offer value in multi...

With a 58%9 increase in in-app transactions from 2019 to 2020 and years of growth trumped in Q1 of 202010 following the introduction of lockdowns, e-commerce also reported its biggest year ever.