Tag: app promotion
App Tracking Transparency
Apple has shared a few more details about its much-discussed privacy changes in iOS 14.
Want to rank high in a category? It may be useless.
A list of the top questions our clients ask, “How can we rank higher in our category?” would definitely make it to the top five.
Emoji in your Google Play Store App Listing
Rich formatting is a way of making the text visually attractive using HTML code. Google Play Store allows to play around with Developer Name, Title, Short Description, Long (Full) Description and What’s New section, and apply HTML formatting, such as bold...
Five traits of a winning Google App Campaign
On analysing thousands of Google App Campaigns, we found some common traits in the winning campaigns. Here’s what you need to know!
How Mobile Is Evolving the Product Manager Role
In this post we discuss how the role of product managers has been evolving in the past years to adapt to mobile app trends.
App Store Optimization (ASO): App Name, Subtitle and Keywords
Your app is live and available on the Apple App Store. It is unique and looks great. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you.
Must-Know KPIs for Measuring Your Mobile App’s Performance
As a marketer, it’s part of your role to accurately measure the performance of your app throughout each phase of its market address, and there are countless key performance indicators (KPIs) to help you do so. But they don’t all apply in every scenario, a...
How Mobile Apps Are Changing Retail 2021
The modern-day retail is using complex technologies where consumers experience new and engaging retail innovations, as they shop. The modern retail is no longer limited to in-store purchase.
Mobile Marketing Channels For Mobile App Acquisition
No matter how awesome your app is, it will fail if nobody knows about it. Imagine, You’ve put great features in your app, have made the app responsive for customers to make it a megahit on App stores. A month passed, but you have not received a single app...
“Minor” Changes Google & Apple are Making to ASO
Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives.
App Conversions to Increase Revenue
Mobile apps are a great way to increase revenue if you understand the concept of app conversions. An app conversion goal can help your company achieve the unimaginable.
Swift Concurrency: WWDC 2021
The latest Swift concurrency features added to Swift version 5.5 was one of the hottest topics at Apple’s Worldwide Developers Conference (WWDC) 2021. If you’re unfamiliar with Swift, it is Apple’s preferred programming language for developing native iOS...
U.K. Food Delivery Stocks 2Q21: Who’s Peddling Higher Now?
The U.K. food delivery industry exploded during the pandemic. But as the lockdowns ease, which food delivery stock will come out on top? Here we use our Stock Intelligence platform to dive into the key alternative data trends for three of the market’s big...
Hyper-Casual Games: Redefining the Future of Mobile Gaming
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For anyone in doubt, all you need to do is look at the numbers. According to Sensor Tower, in 2020, hyper-casual games on mobile were respo...
Lessons On Mobile App Development From Top 100 Mobile Apps
The following review looks at lessons on mobile app development from top 100 mobile apps, what they are, why each one of them is unique and the lesson to learn.