Apple shocked the complete app marketing industry earlier this year with the announcement of reducing the support for IDFA.

If you have a mobile commerce app, you need to get prepared for Black Friday. Otherwise, you might miss out on tons of sales. Start getting ready by reading this article.

If you’re frustrated with your email campaign process thus far and have been looking for a way to improve your email marketing game, you’ve arrived on the right page.

Many entrepreneurs are so excited about their business plans that they don’t fully consider that others might not be. As a startup pitching your new business or new product for the first time, market research can help you hone your business plan and targe...

This article covers in detail how to migrate customer data from PayPal to Stripe using Stripe's resources as well as custom logic. Baremetrics customer, Sync with Connex, shared with us how they accomplished the migration.

Instagram is the second most popular platform, next to Facebook! This is why using Instagram for your business is the smartest move! It offers your business a popular platform to communicate with your customers and raise your brand awareness among your ta...

If you increase the price of your products, the result can be that your potential customers will be seduced towards your competitor’s lower prices. Unless you can offer a much higher quality!

SKAdNetwork – Apple’s privacy-centric solution for deterministic attribution in iOS 14 — brings limitations, complexities, and restrictions compared to previous methods of attribution.

This line might have worked for Kevin Costner’s character in Field of Dreams but when it comes to User Experience it certainly does not. Today’s users are savvy, brand educated and filled with self worth. This makes trying to meet the continuously raising...

Karolina is a firm believer in following design processes and methodologies; she always strives to deliver the best designs and immersive user experiences. Karolina graduated from the Product Design Department at the Academy of Fine Arts. She's been a lec...

A well-developed app is only half the battle when it comes to its success. You might think it is the next big thing to hit the app-stores but truthfully, any app is only as effective as its reach. If you don’t have the right mobile app marketing strategy...

In today’s article we will give you 12 tips to create an effective onboarding flow for your mobile app. Keep reading!

Just like for an iOS app, you don’t really have a choice to do app marketing or not if you want your app to succeed. The first part of the video is more about research and building a great app, which are definitely a prerequisite.

It is often said that opening a new app can be similar to meeting someone for the first time. You might hit it off straight away, you might instantly dislike them, or although it seems awkward to begin with, over-time, you could grow to quite like them. W...

A social media calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.)