You’ve made it to the top, but your work isn’t done. Here’s what you need
You’ve made it to the top, but your work isn’t done. Here’s what you need
How some of the nation’s top producers stay ahead of the curve
By RAP Success Systems
“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion.

You’ve made it to the top, but your work isn’t done. Here’s what you need

Being the top agent in your market means building apractice that is not just okay or average. It means building a business thatsurpasses all the norms. Doing that means going beyond what the ordinary agentwould do. Top agents stay on top by effectively managing productivity,innovation, infrastructure, and marketing. Once top agents set thesecornerstones of their business strategy, they stick with them for the longhaul. Here are ways you can hold tight to your top position:


Reports show that nearly two-thirds (64.8%) of salesagents’ time, on average, is spent in non-revenue-generating activities,1On the other hand, the productive agent spends more than half of their day inproductive activity2. They spend less time on administrative,repetitive tasks, and more time on the tasks that generate revenue. 

Time management is one of the best ways to improveproductivity. This is always a real challenge. Between phone calls, mountainsof emails, listing presentations, prospecting calls and office administration,how do you stay productive? Time blocking is a practice that calls for you toschedule every minute of your workday. It’s an effective technique for realestate agents because it encourages you to spend your time on the activitiesthat have the greatest impact on your bottom line, such as:

1.   Lead generation

2.   Client follow-up

3.   Marketing (your practice and yourlistings)

4.   Compliance and ongoing training

You should outsource or leverage technology to take overany non-revenue generating activities you’re performing. All-in-one platformssuch as RAP Success Systemsare designed to do just that. Are you using your time wisely, so you stay ontop?


It’s tough to stay on top of innovation in themarketplace, but with some focus, it will allow you to stay a step ahead ofyour competition. Start by regularly researching and staying on top of realestate technology trends. There’s a lot out there, so you can’t react toeverything, but you’ll be able to identify solutions to gaps in your businessor the market faster than your competition. 

One great example is the Real Database Proplatform which uses Artificial Intelligence to help real estate agents know,with impressive precision, which homeowner is likely to move and when. Imaginegetting a pipeline full of leads that are “move-ready” while the agent down thestreet is still making cold calls to cold leads the old fashioned way.


To stay ahead, top agents should maintain effective teamsand processes. Do this by ensuring that you and your staff stay well trained totake advantage of the latest best practices and tools. Ensure that everyone isparticipating in ongoing training and taking advantage of every availableeducational resource. RAP Success Systems has a full suite of educational resourcesfor real estate teams. 


If you build it, they will come. Yeah, right. You canbuild the best practice in the state, but you’ll need quite a bit of marketingjuice behind it to stay top-of-mind. Successful marketing campaigns needed tokeep you on top include videos, infographics, blog posts, Facebook bots,email-drip campaigns, text messaging, direct-to-voicemail, and more!

This type of all-in marketing takes a team of diligent,focused people who execute consistently and flawlessly. There is nothing thatgets you a better return on your investment than the right marketing strategiesand campaigns. Staying on top requires that you leverage every availableresource internally and externally to put together killer marketing plans foryour practice. RAP Success Systems (RAPSS) combines the latest technology withthe most effective strategies to make it easier for top agents to stay rightwhere they belong, at the top.

2019 RAP Success
Cole Realty

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