Martech Interview with Senior Advisor of Enterprise Brands, SOCi – Rob Reed
Rob Reed from SOCi discusses why marketing is a game about challenging your assumptions

1. Tell us about your role at SOCi?
I’m a Senior Advisor – Enterprise Brands, so I’m focused on supporting sales into large enterprise brands.

2. Can you tell us about your journey into this market?
I founded MomentFeed in 2010, which was one of the first multi-location marketing platforms. I departed the company in 2016 shortly before the Series C round. I joined SOCi in 2020 when I decided to return to the market.

3. How has the data-driven approach had an impact on your advisory?
Well, everything we do is data driven these days, and it’s been that way for a while. So just more of the same, I guess.

4. Do you agree that smartphones have started playing an important role in designing strategies?
Smartphones are the whole reason this market exists. That was the enabling technology for digital-local marketing.

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