Capitalize on LinkedIn’s marketing potential with these tips. For more, browse the BoldLeads Blog.
LinkedIn Marketing Tips for Real Estate Agents and Teams
We’ve all heard that being active on social media is imperative for today’s real estate professionals. But, beyond building your online presence, social media platforms are an amazing place to be marketing your services.
Twitter, Facebook, and Instagram are all important, but there’s one social channel that is engrained with some serious marketing power. LinkedIn is where agents should be gearing their marketing efforts on social media.
Individual agents, teams, and brokerages should all have a business page on LinkedIn where they can connect with professional contacts, share information, and maintain a business-oriented trajectory.
While other social media platforms are social first, LinkedIn is unique as its community is business-focused. On LinkedIn, there’s no need to wash down your marketing scheme to blend in with the platform’s audience. Real estate can simply be real estate - because that’s what people are logging on for.
When it comes to your real estate team’s online activity, be present where it counts. Start using LinkedIn as a primary source for marketing. Don’t worry, we won’t make you dive in alone. Here’s how to get started:
Benefits of LinkedIn
We’ve already touched on some of the reasons why LinkedIn is a must-use tool for business professionals, but LinkedIn’s potency for real estate growth is too strong to ignore.
This platform inevitably boosts the power of your social media efforts since the audience is already funneled down for you. Instead of the whirlwind of topics on other platforms, LinkedIn is a one-stop-shop for professional conversations. There’s no need for witty gimmicks or fun hashtags when your audience wants what you have to offer.
Real estate professionals have access to their local market’s buyers, sellers, and industry connections all in one place. Ultimately, whatever is shared here is capitalizing off of the platform’s ambiance - and this greatly increases the chances of tangible business conversions.
LinkedIn Business Pages 101
Referred to as the world’s largest professional community, LinkedIn’s business profiles are specially curated to show off the best of your brand. Get started by creating your own business profile. Here’s the platform’s helpful guide to setting up a new page.
Once you’re all set up, make sure to dot your I’s and cross your T’s - stats show that complete profiles get viewed 30% more every week than incomplete profiles.
Remember To:
Post your brand’s logo as the profile’s icon, and include an eye-catching cover image that speaks about who you are and what you do.
Write a concise and easy to read overview of your services. LinkedIn recommends including your company’s mission statement here to add extra emphasis. Aim for one or two impactful sentences to catch the eyes of visitors.
Make sure to include important company information, such as location, website link, and industry on your profile’s info page.
Set up your call-to-action button with custom features to help your leads navigate with ease.
Now that we’ve covered the basic setup procedures, it’s time to get back to real estate. Here are a few best practices for the real estate industry:
Spread the Word
When you first make a profile, you’ll need to alert your sphere so they can find, follow, and engage with you on LinkedIn.
Promote your new account across your other social media channels and include a quick update to email blasts. Repeat this process a few times to maximize the reach. Be sure to link your profile to your website, too.
Pre-Plan Posts
A well-organized, articulate, and engaging content stream doesn’t come out of thin air. Creating winning content requires planning, and it’s best to do so in advance. Getting on a schedule of pre-curated posts is a great way to ensure that your profile is active, relevant, and valuable.
Plan out your monthly cadence ahead of time and supplement the feed with on-the-fly posts as they arise.
Strategize Your Engagements
Whether you’re engaging with fellow professionals in the field or looking to land new prospects, you’ll need to strategize the engagement process.
Build an engagement plan to organically grow your profile and funnel traffic towards your page. Like, comment, and react to relevant posts to stand out against other users. Create a daily engagement goal to avoid lapses in activity.
Marketing Tips
Don’t be shy when marketing on LinkedIn. Post those newly listed properties, tour videos, and listing landing pages. Always share HD imagery to enliven your feed. Be sure all marketing posts include contact details, property information, and call-to-actions.
Capitalize on LinkedIn’s marketing potential with these tips. For more, browse the BoldLeads Blog.
