Over a millionKiranas recently shifted to a digital strategy, which enables them to acceptonline payments, acquire supplies, and manage inventory, among other things.The technological cover now allows them to build on their assets such ascloseness, personal touch and flexibility to gain new consumers easily,"sources add.
At the same time,customers will likely embrace contactless payment methods. Because of thereports just released, an outbreak of coronavirus has wrought devastation forpeople's lives. As a result, consumers today mostly use the internet to dotheir shopping instead of doing it in neighbourhood stores. This has surfacedas a new threat to the Kiranas in the area, and they must be taken seriously.
Because Kirana Stores is so effective atorganising inventory and managing accessibility, it makes a tremendous leapahead of its competition.
Orderhood is aninitiative that aims to make it easier for LocalShops to take orders online. While all of this is going on, eCommercecompanies are simply benefiting from the large number of customers they have.And Local Shops, neighbourhoodbusinesses, are following behind. Orderhood is the ideal platform for placingorders for groceries, restaurants, pharmacies, and vegetable and meat markets.Because the vast majority of the things are available through neighbourhoodbusinesses in your neighbourhood. And the shops can only be found by orderhoodif the Local Shops, Kirana Storesare listed on Google as registered businesses.
Orderhoodcontains a sophisticated order management system comparable to that of anyeCommerce goliath. This makes it easier for consumers to find stuff in theshortest amount of time. Orderhood impacted neighbourhood businesses greatly.Additionally, there are no fees associated with placing orders or sellingthings using the app. This is a free service that aims to bridge the gapbetween local shops and end-users.
There arenumerous such instances involving local businesses that have gone above andbeyond to assist the community in which they operate. However, a smoothapproach to product acquisition and the update of existing services hasobviously been a crucial factor for shoppers in preserving client loyaltythrough the outbreak.
Not unexpected,in today's world, offline businesses must go online in order to avoid missingout on chances that could result in business failure.
Even during theCorona period, with over 12 million enterprises in the unorganised sector, theyattempted to keep up with the $100 billion in commerce that was coming theirway. This market will have a significant impact on global enterprises,especially multinationals. While the e-commerce shift is underway in Indian Kirana Stores, they remain hidden sincethey don't have the necessary knowledge and research to support it.
When it comes toordering groceries online, Orderhood believes that growing investment in thee-grocery business would result in more convincing nature by providingcustomers with the same quality of service as any eCommerce giant.
Over centuries, Kirana Stores have served consumers allover the country, fostering a bond of trust between families and their localcorner stores. The Covid-19 pandemic and subsequent shutdown provided aonce-in-a-generation opportunity for millions of India's Kirana Stores to recapture customers who had begun shopping online.
A number offactors contributed to the resurgent interest in kirana purchases, includingthe desire to avoid long waits at supermarkets, the desire to select one's ownthings, and the confidence shared with long-standing Kirana Store owners.
In India, the top10% of income earners may afford to make large monthly grocery purchases thatcost hundreds of rupees. But for the remaining 90%, spending as little as INR50 per month is all they can afford. Today's shopping platforms, whichincentivize big purchases, are financially out of reach for a significantportion of our population.
A mix of high andlow-value baskets benefiting from closeness, flexibility, and personal touch.An important lesson is given here – whereas ecommerce companies are aimed atexcluding a big number of our shoppers without cell phones or who cannot affordminimal shipping ranges, Kirana Storeshave always been accessible to everyone in need, crisis or not.
