If you're a gallerist planning a blockbuster show with a well-known artist, whether it's a legendary modernist or a breakthrough new name, you need great exhibit captions. Even though they may sound at first like a small detail, art gallery wall labels have an impact. Even though discreet, they are visible and will be read by anyone with a sincere interest in the art. When they are done well, they communicate, and visitors take more away from the show. But if they aren't clear, people learn less and may not be as immersed in the artist's work. Today's it's easier than ever to have excellent wall labels.
Custom dry transfers are the method that has the gallery world talking. They are rub-on decals requiring no extra adhesive nor water to apply. They allow the caption to appear as if painted on the wall and have a more polished appearance than laser-printed caption cards. Transfer decals are produced directly from your digital files, so there's no guesswork, and they go up in a single easy step. But it's their remarkably clear and elegant appearance that wins people over in the big picture. There aren't many times when the best-looking method is the easiest one to use – but in this case, it works out that way.
Taking the convenience a step farther, applying dry transfers works equally well on walls, wood, glass, plastic, and metal. So if your show is wide-ranging and you'll be captioning objects as well as art on the wall, you'll like the flexibility ad consistency they bring. As the bar is set higher for galleries today, especially when in-person shows need to compete with online viewing, making sure small details are well executed can help people feel a show was worth attending. Artists also appreciate excellent-looking captions that are easy to read and don't interfere with their work. Dry transfer decals will win their praise.
Because nearly all galleries today are white cube, black is the most common color for caption printing. But transfer decals are also available in white or any color, so if you're bucking the current trend, the deals give you options. It's also worth noting that they don't damage the application surface. They're made from adhesive-backed lacquer ink and require very little adhesion to stay in place. It's a lot different from other things requiring a larger amount of messy glue to work with and can be damaging. The bottom line is dry transfer decals make the best-looking art gallery wall labels.
