The SEO industry has become more competitive with the latest Google updates. Google always tries to deliver best results for its users. The latest panda and penguin updates are some great examples of it.
The main aim of these updates was, to devalue the rankings of the websites that follow authorial SEO techniques to boost their rankings on search engines. SEO is not only following on-page and off-page techniques.
You need to be updated on the latest strategies in order to survive in the SEO field. Following tips would be more useful to handle a powerful SEO campaign and maintain the rankings.
Write quality content
Quality content is the key of your website. Content should be written well, not scraped from other websites and without keyword stuffing. Search engine would determine the value of your website by considering the content. Also do not forget to write contents with interesting information. If possible, changing the website content time to time is also is a good practice that helps to improve the website rankings.
Maintain the keyword density
Keyword density is the time that a keyword is repeated within the content. The keyword density of a website would be 2 to 3 times. Including your keyword throughout the content would lead keyword stuffing. This is a negative fact in SEO. Instead adding keywords for ranking purposes, integrate it with meaningful sentences. That will be search engine friendly and interesting for the visitors to read.
Maintain the accessibility of your website
Curtail the downtimes of your website. Often down times in your website could affect the rankings. Make sure your website is accessible all the time. In addition to maintaining a text based website, include HTML codes within the texts. Search engines are more capable of reading and crawling HTML codes.
Use keywords in the title tags
Placing keyword phrases in the title of a web page help to rank and index your website for targeted keywords. A SEO friendly title tag could include approximately 74 characters.
Use a domain with similar keyword phrase
Adding your keyword phrase in the website domain is also an effective method to well optimise your website. Even if you fail to include the keyword phrase in the domain, you can include them in the URL. Search engines crawl the website URLs and allocate a value for the keyword phrases that are found in the URLs.
Add Headline tags
Using H1 and H2 tags to place tour keywords is a good technique to provide a high value to your targeted keywords. Search engines provide high priority for these keywords and help better rankings.
These are some effective components that help to boost the rankings on search engines. Follow them and make your website search engine friendly.
James Dewalt is a full time SEO service provider and works closely with SEO St Helens companies.
