Ecommerce vs Entertainment – The New Battle for Primetime
On-site conversion partners are one partner type leading the way in this instance, offering consumers bundles, discounts and complimentary products at checkout as a means of both engaging their interest and increasing average order value (AOV). But it’s not limited to these partners. Consumers these days approach shopping like a sport, determined to get the most for their money.
And as competition increases amongst brands, it’s a race to ensure you’re top of mind. If consumers are spending more time shopping and enjoying the process, it would be warranted to assume that they will also put additional effort into checking they’ve got the best deal. It’s worth noting that here is where coupon and cashback partners really have their time to shine, especially given that in 2020, 88 percent of survey respondents in a United States study stated that they had used coupons for shopping and 77 percent of consumers spend $10 to $50 more than intended when redeeming coupons.
Further, 53.8 percent of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision. The number however, was lower for respondents aged 60+ indicating that this trend is likely to continue as younger shoppers transition to become the primary target for brands.