Transparency Market Research states the global surface disinfectant market is prophesized to witness a notable growth in the future years due to the increasing implementation of hygiene and cleanliness rules as per implemented by the state authorities. The competitive landscape of the market is largely fragmented with the presence of many players in the market. Major players are focusing on new marketing strategies in order to strengthen their base and use advanced technology so as to generate more revenue in the future.
Some of the leading players of the global surface disinfectant market are Johnson & Johnson Services Inc., Procter & Gamble, Reckitt Benckiser Group plc, The Clorox Company, GOJO Industries, Inc., and Whiteley Corporation. Players are looking for merger and acquisition strategies in order to achieve better hold of the market and generate better revenue figures which ultimately will lead to dominance all over the globe.