Licious Business Model: How Licious Works & Make Money?
Licious Business Model: How Licious Works & Make Money?
Licious offer the best meat ordering and delivery services. Know about Licious Business Model, and how the Licious delivery app work and makes revenue. We offer Licious Clone for your business.

Nothing is more convenient than having fresh meat delivered to your door, isn't it? An online meal ordering and delivery app like Licious have made the process easier. Now you don't have to move to physical stores, as you are allowed to locate the cuts of meat you want with a few simple clicks on a mobile app. Whether you want chicken, steaks, or seafood, you can get it delivered to your doors with Licious.


The mobile app similar to Licious has made it easier for its users to purchase the best quality meats without leaving home. Meat delivery to the doorsteps is not a new norm but has gained massive popularity in recent times, making many jump into the market. Are you also looking to launch your meat delivery business online? If yes, then have a quick insight into Licious's business model, it's working, and its money-making strategy right here.


What is Licious?

India's first D2C Unicorn, Licious headquartered in Bengaluru, Karnataka. The meat ordering and delivery company operates on a farm-to-fork model, owning the entire cold and back-end supply chain. 


Licious operates in approximately 25 Indian cities, including Hyderabad, Faridabad, Bengaluru, Delhi, Faridabad, Noida, Mumbai, Pune, Gurugram, Chennai, Coimbatore, Kochi, Chandigarh, Jaipur, Kolkata, Visakhapatnam, Vijayawada, and Pondicherry.


Licious Success Story to Dive Into!

Owned by Delightful Gourmet Pvt Ltd, Licious was founded by Vivek Gupta and Abhay Hanjura in 2015. The company has more than five processing centers. It has been recognized with the FSSC22000 UKAS certification for meal safety. It's the first company to have pledged in the sector towards ESG compliance.


The company has developed a task force that has actively worked to grab the targeted goals. In 2021, Licious partnered with the World Animal Protection India organization to sign up for the 'Commitment to Chicken Welfare.' The meat delivery company is the first Indian brand to make the pledge. Later in the same year, the company achieved the Thought Leadership Award for ESG Goals.


Recently, in 2022, Licious launched its EBO in Bangalore. The EBO is an offline seafood and offline meats store that provides an experience like no other. The store also has Licious Kitchen, a space that enables consumers to experience the Licious RTC range, cooked & served.


Funding History, Awards, and Recognition of Licious

Bengaluru-based seafood and meat brand Licious serves fresh, clean, and best chicken, fish, eggs, and meats online. The Licious business model is based on farm-to-form, which has helped the company to win many awards and get recognition in the market. Explore the below image to know what the company has gained in the market.


A farm-to-fork Licious business model has also attracted many investors to fund their idea. Want to have insight into the Licious funding history, then have a look at the below image.


Vivek Gupta, the founder of Licious, remarked that we have to build Licious by putting life in the dead chicken. They have understood what they want to achieve through this platform to deliver an unparalleled experience to their customers. 


The company always tries to introduce quality standards and benchmarks to set up a hitherto non-existing infrastructure and develop processes that Indians were yet to experience. The company offers a recipe section in its app and website that helps customers to cook delicious dishes in the exotic chef style. Have a quick look at the video to learn how:


Taking up this idea of changing the approach, meat is procured, processed, and sold. The company's primary motto is simple; we won't sell what we won't eat. Getting inspired by the Licious business model and working strategy, many are choosing to deploy an online food ordering app that helps them to sell fresh meat, seafood, and more without hassle.


Licious Business Model: How the On-demand Meat Deliver Platform Works?

In 2021, the global meat sector was valued at 897 billion U.S. dollars. The market was forecast to grow to 1354 billion U.S. dollars by 2027. The market is expected to grow at 4% by 2026. Meat ordering and delivery to the doorstep is in a new swing, and all thanks go to the pandemic spread, which necessitated delivery for almost anything under the sky.


Customers changing behavior has increased the opportunities for the on-demand delivery industry. This has increased the importance of delivery anything app development as more and more entrepreneurs are seeking to automate their business operations with digital solutions.


Licious, a meat ordering and delivery platform, satisfy the need for qualitative meat of customers efficiently. The company ensures to deliver fresh and high-quality meat to consumers. Check how Licious benefits delivery providers, customers, and farmers.


Licious for Customers

·         Customers who want fresh meat delivered to their doors can use the app similar to Licious to get it right away

·         Consumers don't have to travel to meat shops to get their needs satisfied

·         Licious ensures fresh meat delivery


Licious for Delivery Providers

·         Freelancers who want to make extra money

·         Delivery providers can accept more requests to satisfy customers' needs

·         Licious makes everything easier for delivery providers and enables them to earn more


Licious for Vendors or Farmers

·         Licious enables farms or vendors to sell their products by registering their business

·         Helps vendors to expand their business reach and customer base

·         The delivery platform enables vendors to make a huge profit


Licious achieved more than 90% repeat customers using D2C as a direct marketing channel. It accounts for 85% of its sales from customers' orders. Have a look at the D2C operations to know how the traditional meat supply chain worked before D2C days; explore the flow here:


Farmers → Middleperson → Wholesalers → Butchers → Retailers


However, in the D2C space where meat delivery platform Licious and a few other startups are operating, this supply chain involves the following flow:


Farmers → Butchers → Startups


A farm-to-fork Licious business model helps the company to have around a 30 to 40% of profit margin. It has got a customer base of around 700. In 2015, Licious collected 1.47 crores revenue, which increased to 180 Crores between 2019 and 2020. Licious completed more than 100 orders per day in 2015, while it increased to 20,000 in 2021. The company claims that an average consumer buys Licious products two-three times a month. They spend close to 22,000 on a monthly basis.


How Licious Works?

Now you might have insight into a Licious business model; next, it's time to know how Licious works to satisfy growing market demand. Check the step-by-step process here.

·         Users can download an app from the Android or Apple app store; they can even visit the website

·         User can then enter their delivery location and browse different categories to place the order

·         They can also track their order right through their smart devices

·         Customers will get the notification once the delivery provider is near the customers' location

·         The delivery provider delivers the meat to the customers' location

·         Users make payments and provide feedback.


Ordering meat, mutton, and seafood have become easier with an app similar to Licious. The meat ordering and delivery platform make it easier for customers to order their favorite meat without any delays.


Licious Revenue Model: Learn How On-Demand Meat Delivery Platform Makes Money?

A Licious business model helps the company to handle the whole supply chain. Beginning from processing, storage, and procurement to reach the customers. Now you might have a clear understanding of how the meat ordering platform works, so it's time to check the Licious revenue model to know how the on-demand meat delivery company makes money. 


If you're thinking of launching an on-demand meat delivery platform, then you can also follow the below ways to make money; these include:



You're allowed to make money by enabling other brands to advertise their business on your platform.


Delivery Charges

Just like other delivery platforms, you can choose to collect delivery charges from others. You can set small fees for delivering the meat to the customers' places. The delivery charges mostly depend on the distance needed to be traveled or the quality of the parcel that needs to be delivered.



You can collect commission on every order customers place through the platform. Meat stores or merchants who register their business on your app similar to Licious, need to pay a commission on each order placed and delivered through the platform.


Cost to Build Licious Clone: Launch Your On-demand Meat Delivery Business Today

Licious clone development cost depends on lots of factors like features, technology, complex UI/UX, API integration, etc. Hence it becomes essential for you to consider all the aspects to make a smart choice or get your meat delivery platform developed within your budget.


You can choose to build a delivery platform from scratch or invest in a ready-to-use app similar to Licious. Want to have a live demo of how the ordering app works and helps you provide an improved experience? Visit our food delivery app solution.


To Sum It Up

Licious has gained huge popularity in recent years due to the increasing demand of customers to get everything delivered right at their place. The success of the meat delivery platform has encouraged many to invest in a Licious like app; if you're one of them, then you have taken the right decision. White Label Fox can help you launch your on-demand delivery business online; contact us to get more details at