What is Shopware and why is it so popular?
Shopware is putting in a tonne of effort, and for a good reason. The German e-commerce platform, which has been open source since 2016, is expanding its market share throughout Europe, and the Netherlands is seeing a significant increase in active installations.
But why is Shopware so well-liked and why will it continue to be so?
What is Shopware?
German open-source platform called Shopware focuses on enhancing the consumer experience. Since its founding in 2000, Shopware has served more than 80,000 satisfied clients.
The program is created by those that use Shopware, which is a fantastic feature. As a consequence, the software's quality is not only very good but also fulfils the strictest design and technological standards.
The proprietors are committed to giving every Shopware location a distinctive appearance, with storytelling playing a significant role.
With the launch of Shopware 5.5, the German e-commerce platform strives to provide a more engaging and emotive web shopping experience in order to stay ahead of the competition.
A few major companies, like Discovery Channel, L'Oreal, Aston Martin, Borussia Dortmund, and the well-known children's apparel company Vingino from the Netherlands, have contracts with Shopware.
There are several editions of shopware available:
Professional Edition Community Edition
Edition Professional Plus
Business Edition
What benefits does Shopware offer?
Of course, the various benefits that the platform provides have something to do with the tremendous growth of Shopware. Shopware has a few unique features as standard.
expanded options for content management (CMS)
The name "Shopping Worlds" given to Shopware's CMS is not a coincidence. Without any technical assistance, you may develop incredibly versatile content and sites using Shopping Worlds.
The flexibility you have in Shopping Worlds' backend is incredible. You may tell a tale and make sure you can react quickly and adaptably to the emotional components of online purchasing by using evocative graphics and pertinent text.
Designs with Drag & Drop
Drag complex elements to build layouts that are unique to you, including goods, banners, content and product blocks, rich media, and more.
Shopping World pages will be created using this drag-and-drop feature.
Shopware has several stores
Shopware has the same capability of managing several stores under one roof as its main rival Magento.
Management of products and catalogs is quite simple.
Manage items and your catalog with ease with to Shopware's wide and adaptable toolkit.
Another useful feature is the ability to construct "product streams". Product streams adapt to the visitor's buying habits and offer a customized experience.
Which large retailers currently use Shopware?
The most popular e-commerce platform in Germany is Shopware, as was previously noted. However, the number of Shopware users is growing outside of Germany as well.
Large Dutch retailers using Shopware:
bijoux from Vingino
Petrol Industries
Brigitte
Simon Levelt
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