Tips to Choose the Best Online Survey Software
Tips to Choose the Best Online Survey Software
Using an online survey tool to conduct surveys can help your company gauge customer satisfaction, gather feedback, and even measure employee satisfaction.We’ve compiled this comprehensive guide to assist you in selecting survey software that will assist you in filtering out survey tools and selecting the one that best suits your research needs.

Before you start looking for a survey platform or deciding which one to use, make a list of your own survey requirements. Here are some things to think about if you’re thinking about adopting or switching to new survey software.

1. Enterprise Technology

The application must be powerful enough to send thousands of emails in a short period of time while remaining simple enough to be used for small projects. The system must also be modular and flexible enough to meet your specific needs and budget.

It is preferable for the survey system chosen to handle bounced emails and unsubscribe automatically via a sophisticated application that simplifies this otherwise time-consuming process.

2. Flexible themes

Online survey response rates are declining. It’s easy to understand why there are so many surveys. Your survey should be noticeable. The chances of the survey being completed are significantly increased if the questionnaire looks good and is clean. Good online survey software should include templates as well as the ability to change the theme. It doesn’t have to be overly complicated; in fact, a neat, clean look is often more appealing, but it has to look good. You should be able to easily change the colors, layout, and style.

3. Powerful routing tools

Complex questionnaire routing logic is critical and is frequently overlooked by those who begin with a basic software tool. You might want to ask those who have purchased a brand and seen it advertised in the last year but not in the last month. Such logic appears simple, but it may be beyond the capabilities of some systems. It should be possible to use and/or/not to specify bracketed expressions.

4. A variety of appearances

Making a questionnaire more interactive will encourage respondents to complete it, especially if the subject matter is not particularly interesting to them. Here are a couple of examples. For starters, using images as responses can make a survey more interesting. Similarly, rating scales can become tedious if they are too long or overused. Respondents may give up or answer rating scales as quickly as possible with little thought or without properly reading the statements. Displaying rating scales in multiple ways within a questionnaire can make the task more interesting. There should be interactive tools such as sliders and sort piles where statements or items can be dragged into piles.

5. Mobile friendly

Smartphones and tablets are increasingly being used to access the internet. Your questionnaire must look good on a PC, tablet, and smartphone. Respondents should have to scroll as little as possible to view responses, especially when scrolling horizontally. A good online software product will let you customize the look of each type of device. When completing a questionnaire on a smartphone, it is sometimes necessary to abbreviate the text. Images look fine on a PC or tablet, but the text on a smartphone may look better. As a bare minimum, a survey tool should be able to recognize the device being used and adapt appropriately.

6. Panel management & multilingual

To avoid being overwhelmed by your customers, ensure that the technology you choose has a panel management system. In advance, ask your provider what frequency he recommends for clearing surveys.

A typical questionnaire is sent to the entire list of customers every four or two years for a standard customer satisfaction survey.

Today’s globalization of commerce necessitates the ability to generate feedback from all overseas entities. If applicable, ensure that the survey tool you choose allows you to create surveys in both European and non-European countries, so that your (customer) satisfaction survey can receive a true reflection and global feedback.

7. Sufficient analysis and reporting

The amount of analysis and reporting required may vary depending on the field in which you work. However, you should be able to generate cross-tabulations with each question analyzed by several banner points, such as age, gender, region, and education grade.

8. Links to external databases

After gathering some important survey data, it is becoming increasingly important to connect it to external databases, possibly customer databases. Similarly, using data from a database to select which questions are asked is becoming more common. Indeed, any linkage or automation is becoming increasingly important. It could be results being fed into a reporting system or a dashboard. If a respondent expresses dissatisfaction, having the ability to send an automated email to a customer service centre may be a prudent action. As time passes, the world becomes more connected, and these types of tools become more important.


This concludes everything you need to think about when looking for the best online survey software.

All online survey software may appear to be similar at a first glimpse; however, once you start scrutinizing minor details, you will notice the differences between all of the tools.

After shortlisting the online survey tools, ask a personalized demo and ask as many questions as you can to ensure the platform is worth your time and money.