Small Business Owners Lack Online Marketing Expertise: Think To Share Study
Online marketing is confusing considering there are no clear well-defined strategies that can be done like in offline marketing. Many new small business owners lack the experience and expertise to venture into this world of online marketing and this is quite normal. Let’s take a look at a few areas where small business owners face marketing challenges and let’s talk about the solutions the ThinkToShare way.
MARKING TARGET AUDIENCE – The main hurdle with small businesses is understanding the target audience and especially the potential target demographic and while small business owners know to some extent what their target audience is, they lack the technical expertise as well as the analytical data to process and to get new customers and this is where they fall short in targeting customers through marketing and advertisement. This is also the part where we talk about the competition and this is also where small businesses fall short in analysing the competition because of a lack of data. Gathering input about competitors is a hurdle that we at ThinkToShare can execute flawlessly and device an effective online marketing strategy for any small business.
AUDIENCE CONVERSION - As we discussed in our previous point, the main goal should always be about converting your audience and website visitors into your customers. And this requires digital marketing strategies and audience targeting of the highest order and proper SEO. This is where we come in because we have business strategies in place that will ensure that your online business has enough visitors after which we can initiate the second step which is converting that viewership and that audience into customers.
MARKETING ANALYSIS - Marketing is like a well where you can pump in as much capital as you want and this can be dangerous if you do not know how to see the results. This is where a proper marketing analysis technique and strategy comes into play which we at ThinkToShare deploy all the time to access how good or bad the marketing is going for clients. To do this, we employ various tools such as widely available tools like Google analytics and also a few proprietary tools and software. Our analytics will ensure you get the most compelling data on the effectiveness of your marketing.
CONSERVATIVE NATURE - We understand that small business owners are taking huge risks while entering into the online marketplace and that also explains their conservative nature and why they are not generally open to new ideas. While this may seem good for the most part this can also be dangerous because this opens up the risk of them lagging behind their competitors who are more open to various digital marketing strategies. This is where we come in because we never overburden online business owners with technicalities and geek jargon but help them get a clear and concise view of the kind of digital marketing we do while always keeping the decisions and crucial strategies to their hands.
THE QUICKER THE WINNER - Digital marketing and the online digital marketing space is a comparatively new territory which means the rule of first-come first-gets applies. This is where you can see that various brands that begin early in the digital marketing space are now monopolies of their own, controlling the industries and leading them. This is why companies should not delay their entry into digital marketing and this is also where a reputed and trustworthy digital marketing partner like us come into play.
These were a few of the marketing challenges that small business owners face while entering the online retail marketplace. If you are someone with a small business and hesitant to enter the online market space then we can ensure that we will help you throughout the process in your every digital need from digital marketing to website designing and development, as well as social media management and much more.