8 Popular Types of Web Content for Driving User Engagement
8 Popular Types of Web Content for Driving User Engagement
good piece of content is hard to find. It's the kind of thing that users will want to share and discuss with their friends.

8 Popular Types of Web Content for Driving User Engagement

A good piece of content is hard to find. It's the kind of thing that users will want to share and discuss with their friends, co-workers and other contacts. If your company produces a lot of content for its website but none of it is generating these kinds of user interactions, then you may want to consider creating some new types of web content. Here are some options that can help you engage users in more ways than just through text:

1. Infographics.

Infographics are a great way to communicate complex information, or simply make a point in an engaging and easy-to-digest format. They can be used for a wide range of purposes, including:

  • To explain scientific concepts that are difficult to explain using words alone (for example, the difference between red and white blood cells).

  • To illustrate how something works, from scientific principles down to everyday objects such as bicycles or microwave ovens.

  • To help you convey data visually through charts, graphs, etc., so readers can understand your message more easily than they would if it were presented in text format only.

2. Social Media Content.

Social media content is a great way to engage users. It can be text, images or videos that are then shared on social networks like Facebook, Twitter and LinkedIn. Social media content can also be interactive: users can comment on it or interact with it in other ways.

The goal of social media content is to promote other content such as articles or blog posts. You'll want to share your company's most valuable assets (such as an infographic) from your website by creating a post with a link back to the original post where the asset was published originally. You can also share news stories that are relevant to your audience, or create a post that offers value (such as an infographic or data visualization) and then promote it on social media.

3. Videos and Podcasts.

Videos and podcasts are awesome ways to communicate with your audience, whether you're explaining a product or service, promoting a product or service, entertaining users, informing users, or helping users learn how to use a product or service — whatever it is that you do.

That's why we recommend using an online video editor. This way you can easily create eye-catching videos in minutes without having to hire someone else to do it for you.

4. Memes or animations.

Memes and animations can be a great way to get users to engage with your content. A meme is typically an image that gets circulated on social media, often for comedic purposes. Memes are often effective at creating a sense of community around certain topics or ideas, which can make them effective tools for promoting products or services. Memes are normally created using the help of meme generator.

If you're looking for something more serious than memes, you might want to consider creating an animated video instead. An animated video will likely take more time and resources than making a meme, but it can help get even more engagement from users who may not have read the text-based version of your message in the first place!

5. Polls and Surveys.

Polls and surveys are a great way to get feedback from users. If you have an open-ended question, like "How can we make this website better?" or "What was your favorite part of our service today?", users will be able to give you valuable information about how they feel about the site as it stands. You could also pose specific questions, such as "Do you enjoy reading these types of posts?" or "Would you rather read more posts like this one?" By asking people what they think and then making changes based on those answers, you'll build up trust among your readership by showing them that their opinions matter.

If you're looking for more concrete data than just opinion surveys can provide, there are plenty of tools out there that will let you collect demographic information through surveys. This information can be used in conjunction with other forms of content so that if someone visits frequently enough but hasn't signed up yet—or maybe even bought something—we know exactly who they are and what makes them tick.

6. Interviews and Stories.

Interviews and stories are two types of content that can help you connect with your audience.

Interviews let you get others talking about your brand. They can be a great way to build trust with users, since readers will see the interviews as an unbiased source of information.

Stories are a great way to engage users and make them feel like they’re part of something bigger than themselves—a community or movement. They create emotional connections with your audience and may even inspire people to share their own experiences with others in the future.

7. Interactive content.

Interactive content is a form of content that allows the user to interact with it. This can be done through surveys, games, polls and quizzes. They’re all about getting your visitors involved in what you have to say and encouraging them to participate in some way. It’s important to note that this type of content should not be used just for engagement purposes but also education and entertainment.

8. Blog Posts and Articles.

Blog posts and articles are popular content types for a reason: They provide a great way to share information, which is one of the most important things you can do on your website.

Blogs also allow you to share your expertise by providing tips and advice that your visitors can learn from. You can use blog posts to promote new products or services, events, and even your brand!

There are many different ways to engage your users online, and they're not all text.

Effective content is not just text. Images, videos, and other media can help engage users as well. Make sure the images are relevant to the user’s interests, and that they fit with your overall branding strategy. They should also be easy to find on your website or app, so people can share them with others.


As we've seen, there are numerous ways to engage your users online. While some of these can be more effective than others, the key takeaway here is that no matter what content type you choose, it's important to keep in mind who your target audience is and what their needs are.