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While Aquila had focused on creating thepolished content on its high-end products, it had missed the mark with themiddle tier and more casual products
"My granddad, Tony Longo showed up in Australia fromItaly in 1949, with very little more than the instruments of his exchange; atack hammer, a shoe iron block and a calfskin blade. The brand was set up in1958 out of a little industrial facility in Fitzroy, Melbourne. It's loweringcurrently to think how far we have come, presently a third era privately-ownedcompany actually making quality mens shoes 60 years on." - legging sport musculation
Aquila is the main men's footwear image in Australia,working across 55 retail locations from one side of the country to the other.
Gladly Australian claimed since 1958, we are known for ourobligation to making quality, jazzy men's shoes for any event.
Aquila interpreted from Italian is 'Falcon', which waspicked by our author for the characteristics it speaks to; Confidence, Strengthand Style. We expect to motivate trust in all Aquila men, since when you lookgreat, you feel better. Furthermore, when you feel better, it shows. We areenlivened by the always advancing world we live in, which we convert into plansthat are made for the cutting edge man's reality.
Think Aquila and you consider very good quality, Italiancowhide, hand-made shoes. However, that is not all Aquila offers. So thebusiness has set about a rebrand to change those shopper insights.
Established in 1958 by Tony Longo, Aquila is Australia'sdriving men's shoe image with more than 50 stores across the country. Theretailer rebuilt toward the beginning of 2018, a program of work that includedtaking a gander at all guarantee made for the brand.
Aquila showcasing director, Kiara Pecenko, said there was anunmistakable detach between the promoting and the more extensive territorybeing offered by the brand. While Aquila had zeroed in on making the cleanedcontent on its top of the line items, it had come up short with the centerlevel and more easygoing items, of which there are hundreds.
To address this, the brand has dispatched a 'genuine folks'image mission to pull in a more easygoing crowd. What's more, this is only thestart, with plans to grow promoting across various channels, and furthermoreupdate its innovation stack to encourage better personalisation and focusingon.
"We have a truly different reach," Pecenko toldCMO. "In any case, the symbolism and correspondences didn't enough get ourexpansiveness of reach out to buyers, so we began from that point."
Supporting infrastructure
A connected test Aquila, in the same way as otherassociations, faces has been the inheritance innovation stack promoting hasbeen working with. Pecenko said it's an intricate tech stack, however the groupis attempting to fragment advertising endeavors however much as could beexpected.
"We are chipping away at our tech stack, with adefinitive point of getting a bound together client profile. Along these lines,we can settle on truly educated choices about the sorts regarding interchangeswe are pushing to clients pushing ahead," he proceeded. "Obviously,advanced is an enormous assistance there, anything we can gather from the site,social, YouTube - we are gathering information anyplace we can discover it, forbetter focusing on."
The retailer has moved its site onto BigCommerce, and changedits email framework to DotDigital, for better advertising pushing ahead.Pecenko said the group is getting a charge out of the high level revealingcapacities it currently gets, however lets it be known requirements to continuebeing shrewd, as it is just a little group.
"We are unquestionably taking a gander at expandingpersonalisation into the future, we know there's a major contrast between thething a client is purchasing in Melbourne, contrasted with Queensland, so wantto customize for this pushing ahead," he said.
"The new mission truly establishes the pace of what weare targeting going ahead. In the following year, we will develop it, ensuringwe continue utilizing 'genuine folks' angles so we are significantly morerelatable and genuine."
Client created content is another large push for Aquila inthe following a year, and Pecenko perceived clients being enormous backers andsharing what they are wearing through social is critical to building betterattention to its wide item range.
Then, Carlton AFL commander, Patrick Cripps, is the mostrecent ability to join Aquila's 'Genuine Guys, Real Good Shoes' mission,joining NRL legend, Benji Marshall.
"Patrick was the ideal fit for our 'Genuine Guys' lineup. He is a magnetic genuine person, who shows as much class on the field as hedoes off and has accomplished such amazing honors at a youthful age,"Aquila CEO, Luke Longo, said. "We are regarded to be working with somephenomenal folks across an assortment of ventures including food, road craftsmanship,game and preparing to speak to the brand and anticipate reporting further namesthroughout the next few months."
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