While the industry phrase once referred to mainly to organic search activity, today it applies almost exclusively to paid search marketing. When used as an Internet marketing practice, SEM can yield serious and measurable results in terms of direct traffic, lead generation, branding, sales, and reputation management. But in order to be truly successful, SEM requires the integrated management and the simultaneous engagement of several Internet marketing practices.
The most prominent component of search engine marketing Abu Dhabi is that determines its effectiveness is search engine marketing. Many searchengines including Google, Bing, Yahoo!, and Ask have made their move to charge money for the top listings of their search results pages (SERPS). With SEMpaying to place more focus on paid results, the focus has become ever more on quality and paid traffic over free and organic traffic.
Organic search engine marketing is centered around generating quality traffic through natural means. This kind of traffic is considered valuable by the search engines, and thus they can afford to offerorganic traffic at a price. Organic traffic is the result of visitors landing on your landing pages after clicking on links contained within your web site content or advertisements. Organic traffic is also referred to as "pay per click", "sponsored links", or "landing pages". Pay-per-click campaigns include display advertising, where advertisers pay you, the webmaster, when a visitor clicks on one of their advertisements within your web site.
Pay per click advertising campaigns include highly targeted specific keyword phrases that will convert into highly targeted sales. These campaigns are measured and tracked every time an ad is clicked on. Organic search engine marketing campaigns are measured by conversion rates, the numberof visitors who have taken the action necessary to complete a sale. Conversions are based on actual sales, not impressions, which means that the exact amount you are paying for each keyword impression is also the amount you are paying for. Conversions are what determine whether or not your SEM campaign issuccessful.
Pay-per-click search engine marketing or YouTube marketing campaigns are not limited to paid advertising, however. Free search engine marketing can also use targeted keywords in order to generate organic traffic. Free SEM can target specific keywords associated with your industry, brand name, or product line. Free SEM uses popular keywords and keyword phrases thatare searched frequently and used in searches conducted by Internet users.
Both SEM techniques focus on generating traffic, but there are distinct differences. Organic search engine marketing campaigns require less management than paid SEM campaigns. As the owner of a web site, you are responsible for monitoring the performance of your web site and optimizing your web page content for the best placement in search engine result pages (SERPs)of leading search engines like Google, Yahoo!, and MSN. You must constantly be aware of how well your keywords are doing in search queries and update them to keep your web page rankings at the top of search engine result pages. Organic search engine marketing campaigns involve less management and don't require as much skill as PPC, which is focused on adverts and pay-per-click marketing campaigns.
