Regional Dynamics
Regional segmentation of theglobal OrthopedicMedical Imaging Market by Coherent Market Insights comprises North America,Latin America, Europe, Asia Pacific, Middle East, and Africa. North America isexpected to hold a dominant position in the global orthopedic medical imagingmarket over the forecast period. Growth in the regional market is attributed toadoption of innovative systems in the medical settings. In January 2018, theRobotics Outpatient Center, Los Angeles was the only outpatient surgery centerin the U.S. to adopt Globus ExcelsiusGPS system. The system has integratedspinal navigation, which allows real-time imaging of patient’s anatomy whereas,robotics allows surgeries to be performed with higher accuracy thus, assuringenhanced safety to the patients.
The orthopedic medical imagingmarket in Europe is expected to witness high growth rate over the forecastperiod, owing increasing adoption of novel imaging systems and rising awarenessto improve imaging, diagnosis, and patient care. For instance, in February2018, the European Congress of Radiology introduced two products, VolarViewhandheld ultrasound devices and GOPView XR2 Plus Orthopedic Package to providehigher quality orthopedic images. Moreover, in 2015, Easote launched Evolution15 at the European Congress of Radiology. The MRI system provides enhancedimage quality for better diagnostic accuracy. Also, increasing incidence ofbone injuries caused due to trauma and sports are major factors to accelerategrowth of the orthopedic medical imaging market in the region. According to thesurvey by Imaging Technology News, February 2018, about 11,000 athletesparticipated in the Rio de Janeiro Summer Olympics, accounting to 1,101injuries, where the imaging systems such as X-ray, Ultrasound, and MRI werefrequently used to determine the therapeutic approach of the athletes.
Asia pacific orthopedic medicalimaging marke is also expected to show significant growth, owing to productlaunches by key players in the region. For instance, in August 2018, KiranMedical Systems, the Radiology Division of Trivitron Healthcare, has launchedcomplete portfolio of Advanced Digital X-Ray systems, DSA C-Arm, Modular SmartOT Solutions and Satin Touch Radiation Protection Products at Traumacon 2018,Mumbai, India.
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Orthopedic medical imaging allowsdoctors to non-invasively examine the internal structure of the body for aidingin diagnosing a medical condition. Medical imaging devices identify and monitordiseases or injuries by generating images representing internal anatomicstructures of the patient's body. Orthopedic medical imaging has proved to bean informational tool that has helped physicians to diagnose the disease andresponse of the treatment. Orthopedic medical imaging deliver safe, effective,and high quality imaging, which is a vital parameter for doctors for medicaldecision-making, which can eventually minimize the need for surgicalinterventions.
Market Dynamics
Rise in orthopedic disorders andincreasing geriatric population that are highly susceptible to developosteoarthritis is expected to propel the market growth. According to the WorldHealth Organization (WHO), 2013, around 28.2% of the global population aged 60years and above suffer from osteoarthritis, with an estimated 80% to havemobility handicaps. WHO also states osteoarthritis is expected to be the fourthmost common cause of disability by 2020. According to the InternationalOsteoporosis Foundation, 2017, osteoporosis causes over 8.9 million fracturesannually, resulting in an osteoporotic fracture every three seconds. One inthree women over the age 50 is expected to experience osteoporotic fractures,as will one in five men aged 50 years and above.
Increasing cases of bone fracturetrauma due to fall, motor vehicle accident or sports, requires efficientmedical intervention, which is provided by orthopedic medical imaging systems,thus, augmenting the market growth. According to the National Trauma Institute,in 2014, traumatic injury is a major cause of death globally, with the majorshare of road injury (29.1%) and falls (11.6%). According to the National Instituteof Health, 2012, knee is the most commonly injured joint by adolescent athleteswith an estimated 2.5 million sports-related injuries presenting to emergencydepartments, annually. This number is expected to increase in the near future.
Moreover, technologicaladvancements in imaging technology, along with specialized training haveprovided efficient diagnosis for fast intervention. For instance, in February2018, Siemens Healthineers received the FDA clearance from the U.S. Food andDrug Administration (FDA) for GOKnee3D, a magnetic resonance imaging (MRI)application that reduces the time required to perform knee diagnostics. Also,in February 2018, Qioptiq—an Excelitas Technologies Company—launched SlimLinefor X-ray diagnostics featuring spine mode, which enables optimization ofoverexposed images for maximum contrast and spine visibility. Also, the latestMRI technology -3T MRI uses a magnetic field stronger than any other MRItechnology, producing high details that allows scanning of orthopedic disordersand conditions, including bone bruises and spinal conditions.
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Key Development in the OrthopedicMedical Imaging Market
In May 2015, PLANMED OY receivedU.S. FDA approval for its Planmed Verity, and MaxScan maxillofacial imagingoption. Planmed Verity is designed to find subtle extremity fractures withinthe first clinic visit. MaxScan imaging is designed for evaluatingmaxillofacial fractures.
In October 2017, CarestreamHealth and Cobalt Health launched world’s-first onsight 3D Extremity system installationat Cobalt’s Imaging Centre in Cheltenham. The novel System uses cone beamtechnology to capture pristine 2D and 3D images of patient extremities at thepoint of care.
In February 2019, Royal Philipslaunched Incisive CT platform at the 2019 European Congress of Radiology.Incisive CT, a cost effective imaging solution, helps imaging departments andhealthcare organizations to achieve their financial, clinical and operationalgoals. Incisive CT features DoseWise Port, which helps to collects, measures,analyzes and reports patient and staff radiation exposure. Also it providesassistance in controlling the quality of care, efficiency, and patient andstaff safety.
In September 2019, Stryker,acquired Mobius Imaging and its subsidiary Cardan Robotics. With thisacquisition, Stryker has complemented advanced imaging and robotics as well asa robust product pipeline in its product portfolio and enhanced its Spinedivision capabilities.
Competitive Analysis
New product launches of novelmedical imaging systems by key players for diagnosis and treatment are expectedto aid in fuelling demand for these systems. For instance, Carestream receivedFDA clearance for OnSight 3D Extremity System that produces high qualitydiagnostic images, which enables orthopedic specialists to provide diagnosticinformation that is not available from conventional CT systems.
Key players operating in theglobal orthopedic medical imaging market include GE Healthcare, Philips Healthcare,Siemens Healthineers, Toshiba Medical Systems Corporation, Hitachi Corporation,EOS Imaging, Planmed OY, Esaote SpA, Carestream Health, and Fujifilm HoldingsCorporation.
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