How to Increase Your Brand’s Visibility Through Guest Bloggings
Guest blogging isn’t as popular or easy to find as it used to be, but if you know where to look and how to do it, guest blogging can still be one of the best ways to get your brand in front of your target audience, build relationships with influencers, or even grow your audience and visibility. There’s no shortage of pros and cons to guest blogging, but with the right strategy and tactics, you can greatly benefit from guest blogging on DA 90+ Guest Post sites.
What is guest blogging?
People who engage in guest blogging usually approach it in one of two ways. They either submit original content (e.g., an opinion or analysis) or repurpose existing content that’s been published on their own site (e.g., a previously published e-book). Both strategies have their advantages. If you want to reach more people and generate more exposure, you might want to go with a repurposed post. On the other hand, if you want someone else to talk about your company or brand without seeming overly promotional, then submitting original content is probably a better option—particularly if your target audience doesn’t yet know much about your brand.
Pros of guest blogging
If done right, guest blogging is a great way to grow your visibility and establish yourself as an authority in your field. Why? Because it involves publishing on DA 91 Guest Post sites, which allows you (as an author) to be seen by that website’s audience. If you can pull it off well, it will drive traffic back to your own site. And if that's not enough of a reason for why you should consider writing for other sites (and having others write for you), here are two more:
1) Collaborating with influential writers can help increase brand awareness.
2) Creating high-quality content on multiple sites can help improve search engine rankings.
Cons of guest blogging
Before you get started with guest blogging, it’s worth knowing a few drawbacks. First and foremost, it can be hard to track traffic from blogs that don’t display their Google Analytics code properly. Even worse, if a site you post on does not have good search engine optimization (SEO) or a prominent location in SERPs for your topic, there is very little chance anyone will see your post. And even if people do find your content and are interested in reading it, they might not share it outside of their own personal networks—so while guest blogging is certainly helpful in building brand recognition and visibility within your niche audience and community of peers, some other tactics might give you better ROI down the road.
Is hiring a blog post enough?
Don’t just hire a writer; hire an expert in your industry. If you need help getting exposure for your brand, it makes sense to hire someone who can get you featured on popular blogs. Even if that means paying more than what other writers are asking for, consider it an investment. Ultimately, when bloggers see your name and company name pop up everywhere on their favorite sites, they will be more likely to reach out with opportunities. Make sure that you think through your reasons for hiring a guest blogger before making any decisions. Consider how beneficial guest blogging is—and whether it will help you achieve your goals—before diving in headfirst.
How to Increase Your Brand’s Visibility Through Guest Blogging?
Guest blogging can be a valuable way to increase your brand’s visibility, build your audience and relationships with influencers, and even get valuable feedback from readers. There are many benefits to guest blogging, but it can also take up a lot of time. While it’s possible to get started without paying someone to write or edit content for you (aka white hat guest blogging), paying an expert to help you craft engaging content that gets results is never a bad idea.
