The way digital marketing industry has reached heights in so much less time that individuals either want to become a digital marketing expert or focus on and understand digital marketing to expand their business. The scope of digital marketing has been ever-increasing since all things are getting digitalized. Even the demand for digital marketing training because of its outcome is gaining popularity day by day.
The scope of Digital Marketing is not just in social media but something beyond that. Digital marketing lets individual or business organizations get traffic of higher quality and reach their business goals for their brands or company. The best thing about digital marketing is that it is ever-changing and never fixed. After a digital marketing course competition, one is strong enough to perform in a tough market; such is its power.
1. Search Engine Executive/ Marketer
With the world starting to depend completely on digitization, digital marketing has expanded so much scope for the tech world. The first one is the role of a Search Engine Executive or a Marketer. Considered to be one of the most important facets of digital marketing, Search Engine Marketing means marketing with the help of the search engine. As it is already known, Google is the most important search engine; in most cases, it indicates marketing with the help of Google Ad words. The job of the search engine marketer here is to report every other thing to the digital marketing manager.
They must meet the target of the leads or clicks at the given budget through activities like bid optimization, management, researching the keywords, etc. The executive is expected to have basic analytic skills and a sharp mindset like a trader's. This is quite a high-paid job, but it is based on experience and expertise. Search Engine Marketer is a role in the field of digital marketing that almost all wants to avail this role.
2. Social Media Manager
Being a Social Media Manager is not as easy as it sounds, but it is the right role for the ones who breathe social media. Marketing in social media is mostly done by word of mouth apart from posters and campaigns. The social media manager of a company helps the company in better engagement and communication with customers across several social media platforms. Social media manager with great skills or a social media influencer can also initiate a smooth running of the paid campaigns.
The annual salary of this role is also very effective in LPAs and increases with time, based on the consistency of one's performance. Creating brand awareness is not easy; therefore, the responsibility of this task is solely given to the Social media manager to build a strong online community, which is quite a heavy and excellent job.
3. Inbound marketing manager
Undertaking digital marketing training lets you get yourself a role of an inbound marketing manager. This role's responsibility is mainly version rate optimization and lead generation. An individual in this role also needs to pay attention to the marketing funnel at each stage and create a strategy to attract customers with the help of content management.
With the help of interesting content, social media, blogging, emails, and marketing, both the inbound and the content manager attracts and execute various Marketing strategies. The salary is quite well, ranging from 4 to 6 LPA based on the employee's skills and how well the company is thriving.
4. Google Analytics Expert
The Google Analytics Expert is one of the toughest and highest-paid jobs in digital marketing. The Google Analytics Expert uses the data that one generates with the help of business intelligence to generate insights that help in measuring performance, making decisions, and taking necessary actions.
The Improvement in the performance of the campaigns that take place on the internet takes the ROI of the business to a different level. The data and numbers of the analyst must be very well versed. With a job based on numbers and data, the salary offered for this role is 4 -25 LPA. Digital marketing, therefore, offers you positions and roles that can quite easily set your life, but an individual must remain focused.
5. Conversion Rate Optimizer
Apart from the various outcomes that one can get themselves involved in, Conversion Rate Optimizer also includes the list. A conversion rate optimizer increases the conversion percentage at almost every other stage of the marketing funnels.
With the help of these Conversion Rate Optimizers, inbound marketers can come up with effective landing pages that help in better conversions. Based on experience and expertise, the average salary of a conversion rate optimizer could be around 4 to 8 LPA. The individual recruited for this role must be well versed with the CRO tools, etc.
6. Digital Marketing Expert
Lastly, the best possible outcome of this training could be none other than a Digital marketing expert itself. The marketing head or master is the ruler of all the trades related to digital marketing. The individual who has made it to this decision must be able to make decisions keeping in mind all the do's and don’ts of digital marketing.
This role is a highly paid one where the salary starts from 15 to 20 LPA but could even spike to 40 LPA if the company he is in is quite famous and reputed in this industry. Also, the digital marketing expert/manager must be skilled enough to come to this position and make the most of the digital marketing course.
Therefore, the above roles are possibly the best outcomes one can get after completing digital marketing courses. Digital marketing, with its ever-increasing scope, does not let the time an individual invested in waste. If an individual is quite sincere, they will certainly be satisfied with the course they have undertaken after the big companies recruit them. The roles mentioned above give lifetime assurance and credibility. These are the outcomes individuals crave when they are looking for a job to get settled.