5 Essential Digital Marketing KPIs To Track
The role of a digital marketer is to effectively implement marketing strategies to attract potential customers and generate revenues.
KPIs are best to track the performance. What if you don’t know whether your marketing strategy worked or went in vain? How to track the effectiveness of your marketing strategy? How do you track the effectiveness and performance of your digital marketing campaigns?
KPIs are Key Performance Indicators (KPIs), which are numericals or metrics used to track the performance of digital marketing campaigns and strategies and to determine whether they were successful or ineffective.
It gives you valuable insights into your digital marketing strategies that can help you learn about your conversion rates, audiences, and return on investment.
If you use KPI for marketing campaigns, you can easily keep track of performance and can easily figure out which metrics are working in your favor and which aren’t worth your efforts.
If you want to track your efforts while devising different strategies and campaigns to attract traction and generate revenue, you can implement the below-listed KPIs to get insights about your performance.
What are the benefits of using KPIs?
Before starting with the essential digital marketing KPIs, let’s dive into the benefits of it.
KPIs are an integral component of digital marketing and play a crucial role in digital marketing success.
If you’re using it for a digital marketing campaign, then with KPI you can track and keep a record of metrics that worked for you and can eliminate those that didn’t work.
KPIs are an important part of the digital marketing toolkit for digital marketers. Here are a few benefits of using KPIs:
1. Clarity- KPI can help to identify the strengths and weaknesses of your marketing campaigns and can indirectly encourage you to make significant changes to get better results.
2. Responsibility- When you measure performance on certain parameters with KPI, you get insights into where you need to work and who should be responsible.
3. Consistency-With KPI, you can maintain consistency by achieving digital marketing goals.
Essential KPIs For Digital Marketing
1. Organic search
KPI will give you a precise estimate of the amount of web traffic that comes from organic search. With an effective SEO strategy, you can attract web traffic through organic search.
There are tons of factors that contribute to organic search, which also involves relevant and engaging content.
If you’re juggling a lot with poor organic searches, KPI’s are a great way to go. It will help you analyze the performance of organic searches and will help you assess where your organic searches are most coming from and how to increase them by making significant changes in your strategies.
It will also help you produce more SEO-centric and relevant campaign content to increase the number of lead conversions, increase the number of customer conversions, and increase the percentage of traffic by using branded and unbranded keywords.
2. Website conversion rate or landing page conversion rates
KPIs will help you track the conversion rates of your landing pages or prospects to significant pages on your website. Also, you can track how well and efficiently your specific pages of the website and landing pages are working.
With the general overview of the conversion rates, you will get a glimpse of how your website is performing and what are the strengths and weaknesses. You can embrace the strengths and work on the weaknesses.
Also, it will give you a brief idea of how engaging and user-friendly marketing communications are to your target audiences. The bounce rate and average session length can greatly determine the landing page conversion rate.
The lower the bounce rate, the higher the average session length, and the better the landing page conversion rate, eventually the goal conversion rate will improve. Goal conversion rate involves how successful the camping goal has been accomplished, which may be sharing content, subscribing to the mail list, and other goals and activities.
3. CPC (Cost per click)
Cost per click, or pay per click, is paid advertising where an advertiser pays for the number of clicks on ads to the publisher.
You can use KPI to determine how much money you spent on activities such as display ads, retargeting, and ppc.It will help you improve your cpc steadily eventually making the campaign activities more effective and economical.
You can use kpi to track cost per acquisition, or the cost of converting a user into a customer. Likewise, you can track the customer lifetime value and how much revenue you generate from each potential customer.
It’s extremely important to track your camping activities and how fruitful they are. The return on investment of those campaign activities will help you determine the budget you’re spending and whether it’s worth the spending.
KPI will help to determine how efficiently you’re spending your budget and what necessary changes are required to yield better results.
Eventually, it all boils down to ROI. The greater the ROI, the more successful the campaign.
5. Keyword Ranking
Keywords play an important role in digital marketing as search engines are structured in such a way that they're going to rank content based on the keywords.
The more your content revolves around prominent keyards, the higher chances of visibility.
KPI helps to determine your website's visibility and how you are seen by users who’re searching for products or services that you’re catering to.
Optimizing your keywords, heading tags, and page content can increase the visibility of your website, enabling you to be seen by more potential customers.
Creating relevant content is essential for specific industries, verticals, and channels.
Always do extensive research to cut down your time on additional content development.
6. CTR (Click through rates)
Click through rates help to determine the number of clicks on your link. How many users have clicked on the link and taken the action?
It also helps in determining the number of users who see or view your message and respond.In fact, how is your content resonating with the audience? Generally, it’s considered that 1% CTC is good as it depends on the parameters such as call to action, audiences, content, and many more.
With KPI, you can track your metrics and how successfully your campaigns are working and then change the strategies accordingly and implement some other ways to meet your target.
7. Digital Engagement
The power of social media in growing an audience is tremendous. It has become extremely important to produce relevant content to get more engagement and traction.
With KPI, you can easily keep track of what kind of content is driving more traction and engagement and what needs to be changed. It wouldn't make any sense to produce images for a carousel or upload the same kind of reel on Instagram when your last post is still gaining engagement and traction.
It’s crucial to focus on the dimension that is gaining more engagement. Always study your audiences and observe the visibility and engagement of content. Always ensure that your content meets the real expectations and engagement targets and goals.
Set the bar high and aim for at least a 2-6% engagement rate for 80% of your content.
8. Conversion rate
Conversion rates tell you about the success of your campaign.If your conversion rates are high, your KPI criteria will be met automatically.
Also, it will give you deep insights into how many users have converted into action. It tells a lot about how many users have converted into potential customers and how many have taken the first action.
Let’s say you’re running an email campaign in which 1500 users have clicked on the button and 150 users have subscribed to the mail. This implies that 15% is your conversion rate.
With KPI, you can easily keep track of how many users have converted into your leads. It will give a brief analysis of successful marketing campaigns and what significant changes you need to make in planning your strategies for the next time.
9. Customer Acquisition Cost
CAC is a crucial aspect of paid advertisements. It represents the total number of costs it took to convert a user into a customer and is calculated by dividing the total marketing investment by the number of customers.
It’s often used in B2B, retail, and e-commerce organizations, and it tells you how successful your campaign is at customer acquisition.
With KPI, you can estimate the advertising cost and briefly compare it with the number of customers acquired, and then formulate your budget accordingly.
The above-listed KPIs can not only help you track the performance of your campaigns but will also give you a deep insight into how successful your strategies are working.
It will help you make smarter investments by analyzing which strategies are working and yielding results and which ones need to be eliminated.
You can easily implement them to keep track of your digital marketing strategies and campaigns.Assess it constantly to get an overview of your SEO strategies and if any of them are not working, work on them.
Siddharth Sharma, SEO Expert at GraffersID, an award winning IT Staff Augmentation Company, helping startups who have the potential to make it big. As a software development partner, GraffersID has helped business to develop digital solutions and grow 10x. Also offering business to hire Remote developers according to their project requirement. GraffersID as a brand, trusted by startups in YC| Harvard| Coca-Cola. 80 percent of our clients raised funding within 1 month. He know how to resolve problems using technology.