As a salon owner, maintaining a positive relationship with clients is crucial. Whether it’s following up or sending them a discount offer, messaging for salons is invaluable.
Sending out text or email messages to clients increases client retention rates and encourages repeat bookings. However, many salons don’t know how to get started.
A salon scheduling app is an excellent option if you own a salon and want to increase your client communication and engagement.
1. Welcome Message
Many salons skip this step, but first impressions count. Happy clients are valued clients. Making potential customers feel special before they come in for a first appointment can make all the difference.
To help create that special feeling, set up an automatic text or email letting them know you are looking forward to meeting them. Additionally, you could include other relevant information, such as where to park or asking them to arrive 5 minutes early.
2. Thank You Message
In addition to sending a welcome message, it’s good practice to send a thank you message after their appointment. Word-of-mouth marketing is a powerful tool. If you have clients recommending your salon to their friends and family, thank them for it.
Each time a new client walks into your salon, ask them if they were referred by anyone and add this information to your booking appointments app.
3. After-Service Care Instructions
This may not be a familiar message salon owners send to clients, but it’s equally important. While giving them special instructions face-to-face is a must, following up with a message after their appointment can be helpful.
This will reassure clients that you care about them, compelling them to return for future appointments. For example, if the client had a special hair treatment, send a message with the washing instructions.
4. Product Purchase Follow Ups
Upselling is an art that many salons struggle with. If your client purchased products from you, send them a reminder that it's time to buy more. It can be as simple as automating a message using your scheduling app, asking them if they’d like to purchase more products.
If you introduced new products, you could include additional information, like a link to an online store if applicable.
5. Appointment Reminders
Clients live busy lives too, so it’s only natural for them to forget or delay scheduling an appointment. A quick reminder to schedule an appointment might be just the motivation they need to schedule something soon.
Once they do book an appointment, send a confirmation message and a reminder message before their appointment to reduce the risk of no-shows or last-minute cancellations.
6. Celebrate Clients’ Birthdays
Collect each client’s birthday when you can and store it on your scheduling app software, and always take the time to acknowledge a client on their birthday. Create a message containing a fun birthday greeting, your logo, and a discount coupon.
When you set up a birthday campaign for your clients, they’ll receive this message around or on their birthday in a personalized format.
7. Contact Inactive Clients
Use your booking appointments app to see which clients haven’t visited in a while. Engage lost clients with a friendly message to show that you miss them. And, of course, don’t forget to include your booking link.
You could also offer an incentive to schedule an appointment, like a discount code or special offer they must redeem within a set number of days. If your client is dissatisfied with your service, take the time to understand why and try to turn them into repeat clients by offering to remedy the situation.
About Schedulicity
Schedulicity offers an all-in-one business scheduling app to help you manage your small business, whether a solo practice or salon empire. With Schedulicity, you get not just a scheduling app but also a mentor and assistant. Schedulicity guides businesses through the process of entrepreneurship, including handling all the details, so they can enjoy more time and freedom. Online salon scheduling has never been easier for you or your clients. You set your own rules and call the shots, like customizing policies, setting up waivers for clients to acknowledge before appointments, requiring deposits to protect your finances from no-show appointments, and more. Schedulicity’s business scheduling app comes with all the innovative features and tools you need to manage your small business efficiently.
Maintain a positive relationship with clients using a salon scheduling app at https://www.schedulicity.com/
Original Source: https://bit.ly/3RPNK2V
