Soap packaging plays a major role in the marketing of your soap brand. Having your soap packaged in its own distinctive wrapping creates a brand image and aids in building brand recognition, so that your customer base will increase. Your soap packaging will also assist to create a brand image or 'look' for your individual products thus making them immediately recognizable as yours, regardless of which soap they are. Wrapping soaps helps to protect them against environmental factors and also helps to make them clean. And soap packaging is certainly one of the most preferred ways of packaging soaps these days.
You have several types of soaps in the market today like natural, organic, handmade, cream based, luxurious and baby products among others, and these various soaps require different soapy packaging. For example, if you are offering a cream base soap you may want to use a decorative tin that makes your soap packaging look chic and attractive and can complement its color and design perfectly. Many people prefer soaps with tins these days and so it is not a big problem to find tins which look great as packaging for your soap bars. There are many companies who specialise in manufacturing tins which suit different soaps. They manufacture soap packaging made out of stainless steel, which is a very popular material these days.
With tins, you can choose to personalize the package by imprinting your company name on it or engraving a designer message. Some companies offer to print your company logo on the package itself. You can also choose between the different styles of soap packaging like a full color wrap, a foil wrap, a cellophane/twine wrap, corrugated cardboard, clear plastic, a tri-fold tapered box, and a travel sized cellophane bag. But if you want your product to get noticed, you can opt for a special 'snack pack' package, especially manufactured for mass export, as they are quite effective when it comes to marketing.
Now-a-days, there are lots of companies offering premium quality Kraft paper for soap packaging. It is available in a variety of colors like blue, pink, yellow, and white. Some popular kraft brand wrapping is Revere, Gold, and Limacom, which come in a high quality and stylish bags. Amongst all the brands, Revere seems to be one of the most preferred because of its nice smell, glossy appearance, and excellent printing quality.
If you want to add some creative ideas to your custom packaging then you can go for embroidery, embossing, or paintball. Embroidery allows you to add some personal messages to your soap packaging. However, for this you need to prepare the text you want to appear on the wrapper using special software like ink jet printer, and inks are transferred to cardboard. For some other ideas, embossing is a great option. You can apply some designs on your soap using special equipment and paintball markers also come handy.
Apart from these options, you can use a soap bar recipe book and design a customized one of its own. A homemade packaging idea is very popular among manufacturers. If you have some soap bars ready, then you can easily come up with a novel packaging idea. You can think of creating custom packaging for these soaps as well, by adding your company logo, brand name, and contact details. These unique soaps will definitely attract customers.
