Our lives have experienced a screeching halt in the mid-2020 due to the corona pandemic. In many parts of the world physical gatherings got banned to stop the spread of the virus. So, many organizations suffered due to the lockdown because people only come out from their house to seek essentials. The places at which people usually gather like malls got emptied. It was almost impossible to determine at that time due to the drastic attack of a pandemic that when our life could get back to normal.
Since all kinds of activities suddenly seized and there was no way to meet investors, stakeholders, and employees local or foreign. But it was also impossible to keep on hold big physical events. So, the only option left for event producers is to go for virtual Live Event Production. Because it is the only option that is left for the survival of event production agencies.
The era of Virtual Events:
In 2018 $1100 was the worth of the global event industry and it was expected to increase to $2300 in 2026 with a 10% increase in the growth rate. Multiple event agencies around the globe are now moving towards virtual events. Many event agencies have decided to host their virtual live events. The advantage of a virtual event is that it is cost-effective and no specific venue is needed for it if you are not doing it as a marketing campaign of any product. But for virtual events, it is necessary to have technologies that support a successful virtual event.
This switch is not only proving the efficiency of the management of the event agencies but it is also a convenient source of covering the loss which they have experienced due to sudden lockdown. So, far everything is fine and the idea of the virtual events is perfect but still, there is a need to understand that the purpose of the events is to engage an audience and till now virtual events are struggling with it.
How Can We Engage Audience Through Virtual Events?
• Strategies to Boost the Size of Audience:
The idea of virtual events is a source of saving many businesses and businesses are taking advantage of it. So, if you also want to make most of it you have to enhance the knowledge of the audience. If you want to be a successful event organizer you have to create the hype of your event on social media. The more you create hype the more chances would be to increase the size of the audience.
With the help of CRM integration with a virtual event platform, you can make your audience aware of the detailed agenda of your event. Sound communication is necessary with your audience to keep them updated with what you are offering. It is important to keep a contact loop with your audience via social media, email, and another medium of communication to remind them what you are offering.
By using a personalized automatic marketing technique, you can bring roaring success to your event. let’s have a look at how virtual events brings roaring success to your event.
• CRM software helps you to communicate with your audience in a simplified way.
• You can promote your event digitally and you can immediately determine the response of the audience towards your event. You can also determine easily the expected strength of the audience for your event.
• You can invite the audience through email by sending promotional emails and a link for registration for the event.
• Features That Are A Source of Better Communication:
Virtual events are dependent on interactive videos and one on one group chats. With a live stream video, there are fewer chances that anything goes wrong. It allows you to brainstorm, present new ideas, demos, and a chance to get in touch with your audience like a live physical event. But virtual events provide convenience to an audience in different ways:
• They can set their schedules to meet their time zones.
• All stakeholders can participate through polls, Q&A session, and surveys during and after the session.
• They can see the display of live stream right on the website.
The participants of your event will enjoy the healthy discussion regardless of their geography or individual school of thought. They enjoy them in the same way as they are physically attending the event.
Long-Lasting Impact on The Event Industry:
Virtual events have now become so popular that it is expected that they will bring a huge value to the event industries that have suffered a lot due to this pandemic. Because in absence of physical events, online events are the source of developing a connection with your audience in today’s socially distanced world.
By the time we survive through the pandemic, the global event industry will witness many big or small new event agencies which will switch towards the virtual events as strategic change. This does not mean that physical events have been undervalued. It’s just that virtual events are still acting like a shining star for the event industries, providing a quality experience to users and audience.
Is It Suitable to Shift for Virtual Events?
Instead of wasting your time, money, and resources in doing a physical Live Event Production, it is better to switch towards virtual production. Even if this change is temporary but the situation of a pandemic is still not under control and we are experiencing lockdowns with different frequencies.
Virtual events are a complement to physical events they need the same kind of dedication and efforts which a physical event demand. If you have strong content and engaged audience effectively you can generate the same amount of revenue as you generate through physical events.
At present, the tag of successful companies is only for those who accept changes immediately and ready to make innovations at any time. So, there is no time better than this to switch and as an organizer or stakeholder, you will get amazed by finding out opportunities which this platform can provide you.
