HubBroker- The Digital Guide: Why Digital Transformation is a Necessity?
HubBroker- The Digital Guide: Why Digital Transformation is a Necessity?
The world is watching as the rules of the markets change drastically in the COVID-19 era. Businesses are making an extra effort to adapt to the “new normal” to stay competitive. Today, it’s not only the rules but the entire battleground that is undergoing massive changes! What does digital transformation mean in this situation? Let’s look at the reasons why digital transformation is important today more than ever before!

In the last part of our digital guide, we delivered a basic description of digitalization. There is loads of knowledge to be shared about going paperless, automating business functions, and transferring data to the cloud. Cultural transformation, domain transformation, business process transformation, and business model transformation are the main types of digital transformation that your firm must consider to develop and prosper in the present dynamic business. This article will discuss the importance of digital transformation and why it is essential for your business.

The world watches as the fundamentals of the markets in the COVID-19 era change dramatically. For staying competitive, businesses put forth extra effort to acclimate to the “new normal.” Nowadays, not just regulations, but the entire business foundation is evolving! Let us look at why digital transformation is more vital than ever before!

Challenging the Traditional Systems

Brilliant CEOs and visionary entrepreneurs have exceptionally used digital transformation in challenging the traditional economic system — with significant thrust.

Traditional corporations are being tested by swift, cloud-based businesses, from Amazon’s influence over commerce to Facebook’s impact on content creation to fleet-of-foot FinTechs that are disrupting banking and financial operations.

Many CEOs fear their organization’s business practices are becoming old-fashioned. According to a recent survey, only 11% of respondents believe their internal and external business models will be profitable in 2023, while 64% feel their organizations will need to build innovative ones.

The fundamental reason for beginning a digital turnaround strategy is survival. However, if your organization’s sole goal is to maintain a competitive advantage, it may find itself continuously catching up to the rest of the world. It requires capitalizing and financing targets that are constantly improvising.

Before considering such a huge investment, your organization should understand and set digital transformation goals. To put it another way, you should be able to respond to a question that is both clear and fundamental: Why are we doing this?

The correct answers can have a significant impact on your digital marketing tactics. Take a look at some of the main reasons digital transformation is necessary.


Workforce engagement is a trendy topic these days, especially when interacting with a distributed workforce that may never travel to the workplace in its entirety. Employers are seeking alternative techniques to spur innovation, and digital technology is accelerating and assisting employees in being more productive in their functions and responsibilities.

Core company departments, like finance and HR, could benefit from digital transformation by moving away from manual procedures and automating crucial areas like paychecks, allowing leaders to focus on expanding business.

Thanks to the technology you implement as part of your digital transformation journey, your staff must concentrate more on value-generating operations than monotonous manual duties. Business automation solutions by HubBroker, for instance, can be used to eliminate manual data entry. Staff can get more work done without being interrupted and yield greater productivity.


Everybody struggles to adapt to the environment. A large-scale change throughout all departments within the organization can be challenging for everyone, from executives to entry-level staff! Companies can facilitate communication systems on a frequent, precise, and transparent basis across the departments. Everyone must take responsibility for their part in the transformation. Only if every individual sees how the strategy will personally profit the company in the long term will this work.

Implementing digital transformation facilitates cross-functional communication, productivity, and profitability across the firm. Digitalization of operational activities may optimize workflows, improve departmental coordination, and strengthen your company’s core values on an individual, team, and organizational level.


The digitalization of your organization ensures you get the high-quality advanced analytics tools you need to develop and maintain your firm. A data-driven culture encourages your company to set its entrepreneurial goals and more competently optimize processes. Data analytics mechanisms allow businesses to spot economic trends faster and support decision-making, giving you a strategic advantage.

Digital marketing tactics are more accurate than traditional or non-digital channels since they provide statistical justifications based on real-world facts rather than qualitative recommendations. Companies may optimize their efforts and influence the outcome of advertising campaigns by using real-time data.

Organizations can increase revenue by taking advantage of relevant prospects rather than investing time in those not interested. Companies can put effort into incorporating insights based on factual knowledge.


Based on a CIO Insight report, strategic flexibility is one of the top three goals for 68 percent of firms. If your company is one of those, you should be ready to adapt and evolve, receptive to new ideas, and willing to embrace and grow from failures.

Your digital transformation approach can enable your firm to do all of this while keeping up with the ever-changing technological aspect. After 2020, 83 percent of corporate functionalities were expected to be in the cloud. Public cloud systems such as Amazon Web Services, Google Cloud Platform, and Microsoft Azure will run 41% of these workloads. Another 20% is expected to be private cloud-based, with another 22% on hybrid cloud systems.

An effective digital transformation strategy can help your company achieve all of this and keep pace with the rapidly evolving digital world.

Digital transformation improves the profitability and efficiency of businesses. Have a look at the findings from the SAP Center for Business Insights and Oxford Economics below:

  • Eighty percent of companies that have implemented digital transformations have seen revenue growth.

  • Eighty-five percent of respondents responded that their market share has grown.

  • Leaders anticipate an average 23 percent increase in revenue over their rivals.


When firms invest in digitalization, they commit to a substantial, long-term project that benefits their consumers and workforce.

A corporation must create a culture that embraces and encourages gradual digital transformation. Changes in organizational structures and operational procedures may need workers to be adaptable. Traditionally, experienced employees who have been with the organization for a longer time possess institutional knowledge, and corporate executives should prioritize their ideas and concerns about change first and foremost.

Simply implementing digital tools and transferring some activities to the cloud will have a minimal impact. A successful digital transformation promotes a culture change that improves employees’ digital capabilities. It will provide your organization with a flexible, digitally savvy staff, ensuring long-term business performance.

Your digital transformation will have a better advantage and an enhanced team spirit.


Employees leverage technology to build on their unique talents and expertise across companies and sectors. Each worker is confident in their areas of expertise and wisdom, as well as a distinct, ever-expanding set of possibilities made available by technology supports them in improving the fundamentals. Using RPA software, AI-powered data management apps, and cloud-based collaboration platforms, Workforce efficiency is enhanced. On a personal level, digital technologies can help professionals remove time-consuming manual chores, enabling them to operate smoothly and, as a result, increasing employee happiness. Genuine exchange of information and anywhere-anytime collaborative technologies can boost departmental cooperation.

As this provides your organization with new growth potential, it also poses conflicts. Your digital transformation strategy can inspire and motivate your staff members and provide them with abilities that are valuable today but not certainly tomorrow;

Fortunately, your employees are excited to know and incorporate new technologies. This is particularly true for youth, placing a high value on professional growth (almost as high as wages). A digital transformation approach that considers this will recruit new talent and better prepare your firm to manage that natural ability. Firms that believe in this method recruit these fresh talents and nurture them. Moreover, the firms get the opportunity to train, teach, and manage these natural talents.


Employees from several businesses have digital knowledge and expertise that can boost their businesses substantially. However, you may discover that your company falls below them in this regard. The divergence between this tech-savvy personnel and traditional structures and procedures can negatively affect your firm.

Your team should indeed compete in an atmosphere where digital transformation is implemented. This presents your company with a fantastic opportunity to gain a substantial competitive advantage. Relating to Accenture yet again: Advanced technologies paired with efficient tasks have resulted in ever-increasing career opportunities for employees to pursue. However, this means that businesses must recognize, administer, and assist a rising variety of professional paths—and so far, they have not kept up.

It will become increasingly important to ensure that you stay up with today’s digital workforce in the next few years. This will be made possible through your digital transformation strategy.


Several well-known companies like Uber, Amazon, Zappos – the significant digital transformation success stories didn’t have to transform. Their main objective in achieving the peak in their respective industries was to focus on their customers.

In this post-pandemic era, we are observing a transition toward a digital worldview. Companies that are creating, maintaining innovative solutions and user experiences that ease and support people’s lives will be successful. Businesses that fail will be those that do not benefit directly from breakthrough AI technologies and do not use patterns to estimate demands and develop workforce-improvement decisions.

Creating software and services that align with the consumers’ preferences helps generate a consumer base and drive revenue growth.


Post-pandemic, giant companies like New York Times, Walmart, Nike, Ikea, and Lego have flourished while several established companies struggle to survive.

Considering the lockdown, the newspaper industry was more compromised than ever. In the last decade, up to 70% of the revenue had been reduced in the newspaper advertising industry, which is around $40 billion.

On the other hand, the New York Times is blooming with more than $500 million revenue from its 70% digital subscribers only. The figure earned from digital platforms is higher than Buzzfeed, The Guardian, and the Washington Post collectively reported.

Apart from the newspaper industry, saving paper and going environment friendly helps us all. Digitalization reduces the expenses of maintaining, storing, and processing the physical copies of documents processing paper files. Working remotely or from the office, the employees and the management team can plan, organize, and develop a strategy by analyzing the global market with endless possibilities.


With remote work becoming the norm these days, your company has probably already undergone some form of digital transformation. While your workforce is forced to make the shift to the home office suddenly, taking the time to review and improve your company’s approach to remote working will help maximize all the benefits it has to offer. Additionally, you will be able to strengthen your digital transformation strategy for when it’s finally time to return to the office.

Concerning the current conditions, most companies have implemented remote working. Therefore, significant companies have accomplished some level of digital transformation. As most firms are forced to undergo the transition to remote working, they can utilize the time to analyze and improve the business strategy to develop new potential while reducing the expenses and increasing the revenue. Moreover, when it is time to join the office, executives and the staff can return with a pre-built strategy to grow and develop.


79% of the organizations globally transform their business digitally to generate new revenue earnings. However, progress has been gradual, with less than 30% of the organizations claiming to have transformed, placing digital operations at the center of their strategy.

We live in a constantly evolving, hyper-connected world at social, cultural, and technological levels. Technology advancements have invaded the business. Uninterrupted network and connectivity, remote working, and endless opportunities for growth to the underdog companies create a substantial impact on the global economic market. Therefore, digital transformation has become a necessity rather than an option to survive, thrive, and succeed in today’s era.

To enable resilience, businesses need a unified integration strategy that runs concurrently with a larger digital transformation strategy. HubBroker’s digital transformation and data integrations solutions help you eliminate bottlenecks to supply chain visibility and enable a consolidated, end-to-end view for intelligent planning and resource allocation. Contact us today to orchestrate your next competitive shift to integrated digital.