When visiting a photographer’s website, clients will come across tons of gorgeous imagery. However, what is often missing from the website are images of the finished printed products like professional wedding albums, framed wall art, and museum-quality canvases. How will clients know what you offer if you don’t show them? Of course, these items are listed in packages, but visuals are so much more interesting! Here are some tips for photographing professional wedding albums for your website and social media.
Photographers who specialize in several subject matters will often segment their galleries into categories like portraits, maternity, newborns, and weddings. Adding a products page and featuring stunning images of your finished work will add value to your brand. So round up your sample albums and let get started!
Photographing wedding albums on a clean white background is great for a catalog-type look. We’ll talk about that in just a bit, but first, let’s get the creative juices flowing and come up with some imagery that’s more storytelling.
Photograph albums in their new home. Create interior “sets” in your studio or home to photograph the albums in a living space. For example, most clients will keep their wedding album in a family room or living room, so create that feel. An album photographed on the coffee table, with a small plant or candle is like saying to the viewer that a professional wedding album belongs in your home.
Coordinating brand colors with decor can make an impactful image, like this Lustre Book with Splash cameo in a home setting.
Create a flat lay. Showcase the mementos and keepsakes from a wedding day along with the album. This might take a little curating to gather the items, but it’s worth it. Compose a shot with a wedding album, the invitation, dried flowers, and handwritten vows, and you’ll really drive home the importance of this incredible keepsake.
Go outside. If you’ve got a client album or studio sample that features great scenery, photograph the album against the lushness of a garden. With sunlight spilling through the tree leaves and pops of floral colors, an artistically composed photo signifies that this album is its own special work of art.