You’ve heard that program optimization, or SEO, is a crucial a part of your business strategy. But, once you check out it, there's a dizzying array of information. It’s not almost outdated concepts like keyword stuffing or paying for links on low grade sites.
No, SEO needs a correct strategy which will take time to create and manage.
And, to top it off, your organic search results are unlikely to enhance for a minimum of a month, probably tons more.
But where does one even start? does one got to do SEO?
Well, lucky for you I’ve put together this super handy SEO cheat sheet for business owners like yourself.
Step one: check out your audience
All your SEO efforts are for nothing if you don’t have an honest picture of your ideal audience. With an honest audience avatar (yes this is often what it’s called), you'll understand how your ideal customer behaves online.
Try and build up an image of them using the subsequent details:
Location (or locations)
Their pain points. what's their problem that you simply have the answer to?
Related offline behaviour. If they like to cook perhaps they find inspiration in travel or from cook books.
Online behaviour. which websites do they spend time on?
Typical work habits or industries
Preferred social media
Of course this is often just an example and you'll get really granular with it. But even a basic picture of your perfect customer can help your marketing strategy within the end of the day .
Step two: check out your website
To really optimise for search you would like to possess an internet site that really works, has minimal site errors and is mobile friendly. If you’re using something like WordPress, Joomla, Wix, Shopify or the other standard CMS then you’re probably fine.
But, confirm your page load speed is decent and you don’t have a horrible layout.
Low quality images, crap copy, awkwardly placed buttons and the other shoddy design elements can negatively impact your SEO efforts – so lookout of your presentation before you spend anything on program optimisation.
Your UX (user experience) and website copy are the weather that the majority people see first once they land on your page. And good website copy is additionally a crucial element of future SEO, so if your website reads sort of a Tolstoy novel, or worse still, it barely has any content, you’ll got to get that sorted.
Step three: Competitor research
Checkin’ out the competition… You better believe they’re doing an equivalent to you.
The purpose of competitor research isn’t such a lot to steal their ideas, but to ascertain what you’re up against. Is there something they’re not doing so well that you simply could make some gains on?
How often do they update their blog (if they need one)?
Do they put out independent research papers, or anything unique?
What are their social media channels like?
Do they provide free downloads, courses or webinars?
Is there a free trial or special offer which may tempt in those swaying customers?
It’s not just the website… Content and program strategy includes things sort of a good social media following and giving searchers a reason to settle on you over the competition.
Step four: Ideas!
Now, during all of the above steps you'll probably come up with plenty of ideas. this is often once you want to urge all of them down on paper (yes, real paper with a pen and everything) and see what you’ve got.
The reason for getting it down on paper is that the tangible element gives you something to seem at, scribble and annotate. there's something real about writing ideas down, and personally I find it helps to separate the great ideas from the bad.
What ideas are we writing down here?
What you’ve realised your customers are looking for…. Perhaps a free guide or some helpful webinars.
Concepts for blog posts.
A flow chart of social media threads or an idea to snare an influencer.
The whole thing wih program optimization is that you’re getting to give your customers something that solves their problems. It’s not actually about your business in the least . But the side effect of being brilliant and helpful will, eventually, be more traffic.
Step five: Strategy
With all those great ideas and an understanding of both your audience and therefore the competition, you'll see exactly what you’re strategy is. Right?
Ok, well a vague idea is best than nothing.
A good idea is to create a goal to rank for a crucial keyword and aim for 6 months to be dominating the primary page of Google. How would you are doing that?
Build one piece of super useful content that's the authority on the topic of that keyword.
Let’s say you’re selling karaoke equipment.. You’d want an in-depth guide to what you would like to understand about karaoke equipment, from home options to professional gear. this may be the content that anyone looking to shop for karaoke equipment will flock to for it’s impartial and invaluable advice.
No advertising required.
So this content could be a blog post, a download, a video embedded on your site or just a landing page on your website. It doesn’t matter. goodbye because it gives as many answers as possible to your root search term – during this case ‘karaoke equipment guide’, but it could equally be ‘how to line up a contract business’, ‘eco retreats in Austria’ or whatever.
Make it useful, include nice and original images and make it look good too. a pleasant layout is everything.
For reference, this piece of content is mentioned as a content pillar or cornerstone content.
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