However, not ICO’s have been successful, there have been some ICO’s that have failed miserably and a few have turned out to be outright scams.
Hence, firms need to have a solid structure in place to reap success. It depends on the potential of the business idea and support from strategic investors. Though ICO’s are not regulated, it is beneficial as it has fewer regulations cutting down on red-tapism.
Hence, in times of uncertain demand, firms need to determine the right number of tokens and fix an appropriate price.