The global soap market size is projected to reach USD 55.29 billion by 2027, exhibiting a CAGR of 5.0% during the forecast period. Rapid transmission of the COVID-19 infection is set to play a central role in fueling the growth of this market, According to the World Health Organization (WHO), the coronavirus spreads through respiratory droplets and physical contact. Therefore, to avoid spreading the virus through these routes, the WHO along with many other bodies such as the Centers for Disease Control and Prevention (CDC) have recommended regular washing of hands using soap and water. Comprehensive washing of hands kills the virus and this practice is currently seen as the most effective way to preventing transmission among people, especially given that a vaccine for the infection is many months away. Thus, the demand for soaps in all shapes and forms is slated to experience meteoric rise as the COVID-19 pandemic intensifies and worsens during the current year.
COVID-19 Impact Analysis:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.
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Competitive Landscape
Fragmented Market Structure to Shape Competitive Dynamics
Presence of a sizeable number of local, regional, and global players has created a fragmented structure of this market. These players are constantly innovating to align their products with the changing consumer preferences and gain the essential edge against other players.
List of Key Players Covered in the Soap Market Research Report are:
- Beiersdorf AG (Germany)
- Reckitt Benckiser Group plc (U.K.)
- Kao Corporation (Japan)
- Unilever (U.K.)
- Henkel AG & Co. KGaA (Germany)
- Ecolab Inc.(U.S.)
- Johnson & Johnson Services, Inc. (U.S.)
- Natura & Co. (Brazil)
- Procter & Gamble Co. (U.S.)
- Colgate-Palmolive Co.(U.S.)
Market Driver
Rising Popularity of Organic Soaps to Boost the Market
The soap market growth is likely to benefit from the steadily climbing popularity of organic soaps and soap products. This changing demand trend is driven by the multiple advantages that these type of soaps offer over their traditional counterparts. For example, organic soaps do not contain harmful substances such as paraben and triclosan, which have anti-bacterial properties, but are hazardous to the body and the environment as they are made out of petrochemicals. Instead, these soaps are infused natural ingredients such as Aloe Vera and turmeric, which have natural anti-bacterial properties and cause no harm to the body.
Furthermore, organically-produced soaps are rich in natural antioxidants such as essential oils and honey, thereby keeping the skin healthy and nourished as well as slowing down its aging process. Organic soaps offer many more health benefits and as a result, they are being increasingly preferred to regular soaps, especially in the western developed countries.
