It's crucial that the language on your opt-in form engages and motivates your target audience to act. They must be aware of the benefit they will get from providing you with their email addresses, and they must have faith in doing so. To that aim, here are seven objectives you have to strive to fulfill in your copy:
Explain the Offer
Many of the visitors to your website won't feel comfortable providing their email addresses if you don't make it clear what they will get when they fill out your opt-in form. Their perception of the value of what you are offering them must exceed the value of their email addresses. Be very explicit in what you're selling since people are fiercely protective of their inboxes. Instead of delivering weekly exercise suggestions in the fitness coach example above, the content is very clear about what the coach is offering subscribers—a weekly video with workout recommendations.
Establish goals
It's critical to provide precise expectations for what will occur once someone submits your opt-in form in order to foster trust. To start, let them know how often they may expect to hear from you. If so, how often will you email them? Will you sometimes send commercial messages? Referring back to the fitness coach example from earlier, take note of how the text states that customers would get weekly communications. When leads complete the opt-in form, they are fully aware of what they will get and when they will receive it.
Develop Trust
It's critical to establish trust with your opt-in form's target audience right away since many of them won't know much about or won't recognize your brand at all. They must have faith in your ability to fulfill the promises you make in your opt-in form. Add some evidence to your opt-in form to back up your statements in order to do this.
Add a Strong Call to Action
You should have a clear call to action on your opt-in form (CTA). You most likely want users to click a button and submit their email addresses to be included to your email marketing list. Use a call-to-action button that is big and clear and stands out from the rest of your form's color scheme so that it is simple to spot. Additionally, employ action-oriented copy.
Integrate the design with the copy of your opt-in form.
All of these components do not need to be included in your opt-in form content. Because so many opt-in forms are tiny, there isn't much place for text. Generally speaking, simpler opt-in forms are preferable. Also take into account how much data you're attempting to get from leads through your opt-in form. Your conversion rates will decrease as you add more fields and attempt to gather more data, leaving you with less space for compelling messaging that will draw in visitors and turn them into subscribers.
Past the Opt-In Form in Your Writing
The opt-in form isn't where your copywriting ends. What happens once someone fills out the form? Will you direct them to a spot on your website where you express your gratitude for their subscription? You must also write that. You should also send them a thank-you and a welcome note in a subsequent email once they've subscribed. You must send your opt-in offer's promised tangible reward, such as an eBook or white paper, if you promised one.
Do check:
Best optinmonster alternative: https://getbrave.io/best-optinmonster-alternative/
WordPress Plugin: https://wordpress.org/plugins/brave-popup-builder
Guide for email signups: https://getbrave.io/boost-email-signups/
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