In relation to sustaining a brand, consistency is key. Even so, it could come to be difficult to ensure that consistency is accomplished when several marketing pieces are used to communicate with consumers.
One method to evaluate where your brand is at is usually to conduct a brand audit. A brand audit requires an in-depth look at your marketing pieces, each individually and as a complete, by analyzing their components, including color, logos, graphics, copy, messaging, and so on. Get additional information and facts about auditing companies in uae
How do you conduct a brand audit?
Take all of your earlier and present print marketing materials and lay them out on a table. When conducting this analysis endeavor to take an objective approach, as when you are a potential client seeing them for the initial time.
First, we'll look in the pieces as a entire.
Do they match?
Are they consistent in colour and graphics?
Do they sustain the company's general message and character?
Do you see any noticeable inconsistencies inside the pieces?
Is there any chance to combine separate pieces?
Now, examine every marketing piece individually.
What's the objective in the piece?
Is it still relevant?
Are you able to clearly realize the company's message and tone?
Would this piece grab your interest?
May be the copy informative and existing?
Will be the contact details still existing?
Now, take a look at your company's present Web site.
Bear in mind, a Web site is one of your most potent marketing tools you have got. It really should carry your brand, personality and company message just as a print piece would.
Take the print materials you gathered and examine them to your Web site.
Do they match?
Are they constant in color, graphics and messaging?
Does your Web site involve your most existing services, staff and contact information and facts?
Is definitely the content material relevant?
Are there noticeable inconsistencies among your print pieces as well as your Web site?
By finishing this process, you obtain valuable insight into how your clientele are viewing your brand as a complete. From here, it is possible to establish the actions essential to strengthen your company's image and general brand to convey the most strong impression possible.
