Opportunitiesalways come along with any crisis. The two may go hand in hand, thus one mustseize the moment to accomplish something new. As a result of the Covid-19epidemic striking, our lifestyles and social systems were impacted as well asforced to be restructured in order to secure access to the vital goods andresources we needed during the lockdown, social distance, and self-quarantine.The Indian customer has quickly shifted gears, opting for hyperlocal deliveryservices to meet their needs. The desire for the hyperlocal model in thegrocery market, which has always been considered the most difficult category tobreak into within the internet commerce bandwagon, demonstrates its adoption inour everyday lives and its transformation into a business reality.
Yet kiranasremain a crucial component of Indian dealing with 90 percent of the consumptiontransactions of the country, helping to stock up on necessities for thenation's 1.3 billion in April and May, a catastrophic epidemic ofcoronaviruses. As well as the neighbourhood stores are proving to be criticalpartners for hyperlocal stores, and other digital platforms competing toconquer India's massive $1 trillion retail sector.
When it comes torunning their businesses, shopkeepers no longer need anything more than acalculator and a phone. Instead, they use applications provided by e-commercegiants to restock stock, manage inventory, and provide customer service.
The shift becameapparent when Orderhood made its presence known, which is a digital platform,more precisely an android application, that connects users to neighbourhood local stores, or Kirana shops, for the purpose of purchasing vital householdsupplies.
The app itself isenough for everyday purchases. It provides you with the names of nearby shopsas well as the goods you're looking for. You can simply figure out how mucheach store is charging for the same goods once you have the product in hand andthe price listed alongside it. This is an excellent idea to purchase the thingfrom the shop at lower prices. Instead, you can buy things from your favourite local shops, kirana shops, and have them delivered to your home.
Not allcourtships have been harmonious for the e-commerce behemoths and the kirana stores. While brick-and-mortar andonline retailers have always been apprehensive of Amazon and Walmart, manybelieve the e-commerce behemoths endanger the lives of independent smallbusiness owners. Not long ago, in April, an organisation of small merchantsacross India filed a complaint against two large Indian retailers for allegedunfair trading practises.
It's conceivablethat the larger e-commerce giants would make special deals and discounts ascontrasted to the local kirana stores,but it's unlikely that small businesses will have the ability to offer thesekinds of offers or to establish their own apps to take orders online. They relyheavily on online marketplaces such as Amazon and Flipkart, which take away themajority of their income. Secondly, it is possible that things will be sold ata greater price than the going market rate. Orderhood focuses solely on Kiranasand neighbourhood stores, ensuring that they do not have to pay commissions orlose money as a result of selling their products online. Orderhood helpsmerchants dwelling in your neighbourhood by granting them great opportunities.Not only does this help the community's unorganised sector flourish, butcustomers also benefit because of Amazon and Flipkart.
eCommerce ishelping consumers in India buy goods from online retailers, including Amazon,Flipkart, and enterprises with large interests in neighbouring regions such aslocal shops and kirana stores. Thosewith the largest unorganised sectors have found themselves at a dead end untilthe coronavirus arrives, wrecking everything in its path. The stratum ofstate-wide lockdown has touched many families and individuals, while eCommercehas begun to thrive.
Unfortunately,long-established businesses in the neighbourhood are gradually closing theirdoors or incurring financial difficulties. eCommerce offers easy access, quickrefunds, and a wide range of items and services. Orderhood takes the initiativeto ensure that the kirana business does not come to a grinding halt.Nonetheless, the majority of the Indian community places a high premium on Kirana shops for everything fromelectronics to groceries.
Kirana Storesin densely populated areas are also growing in response to the need to cater tourban customers who purchase supplies in smaller quantities on a daily basisrather than in bulk on a weekly basis as is customary in rural areas.
