Kirana stores arequickly emerging at a time when consumers are still hesitant to buy online.They use a consumerist attitude and have a modern design. It has become morecompetitive since the development of alternative commerce. ORDERHOOD is reinforcing different methods for the Kirana stores in order to reach out tomore consumers and enhance sales through alternative commerce.
In the digitalera, no matter what type of company or product is thriving, it can beattributed to the power of technology and the internet. Additionally, socialmedia may be used to wow your consumers and entice them to shop atneighbourhood local stores.
The store can belocated anywhere, whether it is an online marketplace or a brick-and-mortar Kirana store in your neighbourhood. In Local Stores or the Kirana stores, a consumer can WhatsApphis or her needs to the shop owner and subsequently pick up his or hergroceries at his or her leisure. This is a simple example of the click andcollect shopping method.
Some newconsumers will receive the same service from the shop owner, while others mayreceive different treatment. Although approaches to drawing in new customerswill change, luring consumers to your store will remain an ongoing challenge.An omnichannel strategy provides consumers with additional alternatives atevery available point of contact and enables business owners to innovate andincrease sales at every possible level.
In this day andage, the consumer is open to any method till he is completely satisfied with thequality of the goods and gets the finest buying experience.
ORDERHOOD pickingup pace in order to help consumers buy items such as groceries, medicines andfind other relevant services from localshops located near to them and even get the home delivery of the items theyhave purchased. ORDERHOOD is one of it's kind android app available in GooglePlay Store which is designed specifically for consumers. It helps in findingthe essential products and services within the city. The Local stores/Kirana stores which are registered on Google can befound on the app. Users can order the desired product from the shops/storeslisted on the app.
These are just afew of the numerous reasons why neighbourhood Kirana or Local stores struggleto attract new customers and increase sales. ORDERHOOD comes to rescue byleveraging a way which is beneficial for both consumers as well asneighbourhood stores in your area. Orderhood brings neighbourhood shops such asKirana Stores for groceries, Pharmacy stores to buy essentials for deceasedpatients. Many times it is seen that neighbourhood stores remain a viableoption during emergencies. ORDERHOOD provides a modern and convenientapplication for ordering products from your neighbourhood stores. It also helpsin overcoming the obstacles faced by LocalStores, Kirana businesses in your area.
Despite the uprise in supermarkets and eCommerce the growth of online grocery stores remainsinevitable. Kirana Stores/Local Shopsis still a preferable option for the majority of Indians since these stores aremeant to be the “heart of hyper-local”. Needless to say, the growing organisedgroceries retail sector has already sublimed the existing Kirana businesses interms of volumes, profits.
Kiranas played acritical role during COVID-19's lockdown, evolving into the "newsupermarket." Despite the fact that consumers were obliged to shoponline because of the lockdown and coronavirus mitigation protocols, thee-commerce industry was seriously impacted as it was not considered a necessaryservice (and could not deliver goods).
To look at how toencourage small retailers to use digital technologies and to incorporate themin the ecosystem of neighbourhood shopping. It delves into the kirana stores hegemony in India'sretail sector and concerns about technology adoption. As well as looking at thedifferent roles in helping to facilitate the digitization of kirana stores, ORDERHOOD finds a goodplace in helping neighbourhood stores as well as end-user consumers withproduct fulfilment.
