Every curator and museum professional wants to improve the visitor experience and how people understand art and the point of an exhibition. Therefore, it's surprising that some question the value of art museum wall labels. Exhibit captions provide in-person information about every piece on display, and most people read more of them than you think. An increasing number of shows are using dry transfers to place the caption lettering directly onto the wall to improve appearance and clarity. It looks better than putting the captions on cards. The transfers are easy to apply and look exceptional.
The most critical priority for art exhibit captions is to be readable, sophisticated, and unobtrusive. They need to be of a visual caliber that deserves to be displayed next to the artwork without becoming a distraction. The superior appearance of custom dry transfers automatically achieves the goal with the least amount of work. Even up close, the lettering is flawless when viewed. The captions appear next to each artwork, and because they are numerous, they can have an outsized effect on people's impressions of the exhibit if they are subpar. You want to inform and impress every who attends in person.
As the art world today discovers the excellent performance and attributes of rub-down transfers, it joins many other creative disciplines already using them. Designers from many fields have appreciated their appearance for a long time. They're suitable for lettering and became the de facto replacement for the former Letraset process. If you need signatures, logos, or other graphic elements, they reproduce just as clearly as lettering does. The ability to submit your digital files as the basis for the transfers also assures a level of perfection hard to match with other processes. They are low-stress and dependable.
The one-step application process offed by rub-on transfer decals also provides peace of mind. When things are coming together at the last minute as they often do, the wall labels will go on in minutes. It's a far cry from some other methods where the application is a multi-step process, sometimes involving water, that can bring complications in several ways. Because the adhesive is directly on the decal, it's only a matter of rubbing it off the transfer paper and onto the proper spot on the wall. If someone walks in a minute after a transfer is applied, it will be finished and ready in its final form.
