Prior to theoutbreak of the pandemic, it appeared that e-commerce giants were on top of thecompetition against Kirana stores.However, a year later, kiranas have shown to be the unmatched option for theIndian consumer. Indeed, this is the next major area of rivalry, as FMCGplayers and e-commerce giants compete for a greater share of backend agreementswith these stores.
It's been a yearsince the pandemic-related statewide lockdown was declared, and panic followedover the supply of daily necessities. While internet players were failing tomeet demand for delivery, the local Kirana ki dukaan appeared asour saviour, saving the day.
General trade inIndia is dominated by small stores like the Kirana stores at the end of your road and the 12 million othersmall businesses that encircle the landscape across the country. FollowingFebruary 2020, consumer expenditure on necessities at Kirana stores increased by 40%, according to the business.
In the samemanner that customers became accustomed to a new way of buying for everydaynecessities, the Local Stores ownersof these stores were forced to depart from their previous ways of operating andbecome habituated to the new normal.
Today, customershave a myriad of hyperlocal startup services to select from for a variety ofuse cases – while there are distinct mobile apps for each service, there is arisk that consumers will become confused or dissatisfied with installingnumerous apps for each service. There are no stand-alone mobile apps that canmeet all of your requirements and take on all service and store stores underone roof. Until Orderhood created aone-of-a-kind opportunity to foster the demand for vital things that primarilyfulfil everyday requirements such as grocery stores, foods, pharmacies, vegetableand meat markets, and sweet and snack shops.
eCommerce hasproven to be a game-changer in digital India and as a result, we've seenenormous development in online shopping and distribution.
Mainly giantssuch as Amazon and Flipkart have entered the Kirana business and begun offeringend-to-end ordering, shipment, and fulfilment services. Their success isfrequently at the expense of local shopsand kirana stores, which meansthat Kirana Stores and Local Stores in your neighbourhoodremain unrecognised, thus diminishing a local store owner's sales and profits.However, despite the effort and attention put forth by the stores, people inIndia are increasingly turning to online shopping, which has had a severeimpact on the growth of the largest and oldest unrecognised industry in thecountry.
As smallbusinesses, it's difficult for these stores to invest in and maintain their ownmobile applications. Orderhood helps them by offering a mobile ordering serviceto existing locations. The idea of bringing customers to local stores, such as Kirana Shops, has been simplified bythe application of technology.
Because any shopthat is registered with Google can also be discovered in Orderhood, the appprovides a comprehensive order management interface and essentially no entrancebarrier.
Customers aremore likely to purchase products or services from trustworthy businesses.They've been buying from their neighbourhood stores for years because theytrust them. It's also critical to understand that they've developed a strongattachment to a physical store. The ability to create emotional attachmentsbetween customers and businesses is becoming increasingly important inrelationship marketing strategy.
Having a cordialrelationship, having easy access, receiving free consultation, getting yourmoney back if something is returned, and the reasons being numerous arewonderful. Then followed the ecommerce boom, and now everything is literallyjust a click away. However, at what cost?
There are anumber of expenditures that aren't readily apparent. One is a lack of trust, asunscrupulous resellers frequently try to offer you inferior products. Two, youwon't be able to see the product until after you've paid and placed your order.
The mission ofOrderhood is to support local businesses by integrating kirana stores into a sophisticated app platform. The customer willcontinue to place orders with the localshops they know and trust, pay directly to them, and have their ordersfulfilled.
