Search engine optimization (SEO) is a long-term strategy. There are, however, some quick and easy things you can do to help your website rank higher in local search results. If you haven't done them already, or if you're looking for more local SEO Sydney tips, read on!
Optimize your on-site content
The next step is to optimize your on-site content for your SEO Sydney strategy. To do that, you're going to need a keyword research tool. You can use Google Keyword Planner or the free version of Ahrefs and SEMRush to find out which keywords are getting searched for by people in your area and how many times they get searched for each month.
Once you have this data, go through it with a fine-tooth comb and make a list of every search term that might apply to what you offer.
Don't worry about using too many keywords; just write down all the words related to your business that could help searchers find what they want from someone like you.
You should also include long-tail keywords (e.g., "baked chicken thighs with rosemary") instead of short ones (e.g., "baked chicken thighs").
While short phrases may get higher traffic numbers overall because there are more searches for them than long ones, there aren't as many searches for long phrases either—so focusing on those might result in less competition but higher conversions if they are relevant enough!
Set up a Google My Business listing
It's a no-brainer that you should set up a Google My Business listing. It's a free tool that helps you manage your business information on Google Search and Maps, including things like:
Up to 25 photos
Video
Text reviews of your place by customers or other trusted sources (like the Better Business Bureau)
You can also add additional details, such as:
Your business hours
Address, phone number and website URL
By setting up a GMB profile, you're doing two things at once: adding more information about your business to the internet while also telling Google what types of content it should index in relation to those terms. This will help boost both organic rankings as well as local searches because people are more likely to trust listings with photos or videos than plain text descriptions alone!
Manage your online reviews and reputation
Online reviews can make or break your business. They're an easy way for potential customers to check out a business before deciding whether or not they want to give it a try, so it's important that yours is well-received by the community.
If you've got negative reviews:
Respond quickly and professionally. Responding to negative comments and feedback shows your audience that you genuinely care about their opinions, which will encourage them to come back to your store (or website). This can also help offset any damage done by bad reviews and improve your overall rating on review sites like Yelp or Google Reviews.
Ask for positive reviews from satisfied customers—and even incentivize them! People love "free" stuff, so giving away free products in exchange for online reviews is an easy way to boost the number of positive comments people leave about your company online. Don't forget that great customer service deserves recognition as well; ask happy customers if they wouldn't mind sharing their experience with friends and family via social media platforms such as Facebook and Twitter!
Ensure that your website loads quickly
You can speed up load time by using a content delivery network (CDN), which is a group of servers distributed around the world that serves your website's files.
If you have a slow web host or server, it could be slowing down users' experience. If you haven't updated your site in several years and are seeing slow loading times, consider upgrading to a new server.
The Page Speed tool is integrated into Google Chrome browsers and can help identify problems on-page that may be preventing your site from loading as quickly as possible. The PageSpeed Insights tool is available online at http://developers.google.com/speed/pagespeed/.
Make sure you're mobile-friendly
First, you need to make sure that your site is mobile-friendly. If it's not, this can be a real problem for Sydney Local SEO strategy efforts—and Google will penalize you for it.
How do you know if your site is compatible with mobile devices? One way is to use the Google Mobile-Friendly Test on their support page.
If your website doesn't pass the test, there are a few things you should do:
Make sure any images have alternate text descriptions and alt tags that highlight what the image contains (this helps crawlers understand what's in an image).
Add structured data markup where appropriate (e.g., using Schema markup for things like reviews or events).
Include links to local directories and websites in your content
This is a simple but effective trick. You can include links to local directories and websites in your content, especially if you're talking about local businesses or events. It's like the old saying goes: "If someone talks about apples, put an apple on top of your page" (or something like that). As long as it's relevant to the topic, sprinkle some links here and there.
You might want to consider adding local directories and websites to the bottom of each page on your website as well – just make sure that they are worthy of being linked to!
Conclusion
In conclusion, optimizing your site for local SEO is a great way to get more traffic and business from Google. The key is that you need to make sure your website is mobile-friendly and has content about your area. You can also create an online presence by setting up a Google My Business listing, managing your reviews and reputation online, and ensuring that people find what they're looking for when searching on Google Maps or using other local search engines.
