Given theconvenience of internet and omnipresent kiranastores, local stores, and thepoor penetration of large format retailing, it is projected that these twoformats will be the dominating retailing models in developing economies.
There are fourprimary elements that have contributed to the expansion of internet commerce inemerging markets. The first is the quick adoption of technology, whether it isbroadband or smart phones. Secondly, every big business is quicklyincorporating the online media into their sales as well as marketingstrategies, which is a positive development.
Additionally,big-box retailers have opened brick-and-mortar businesses in the virtual world.The third variable is the benefit that customers gain from online buying, whichgives them additional time and effort. This is made even easier by servicessuch as cash-on-delivery, buy-back policies, and a variety of other options.
These otherobstacles, as well as rising property prices, rising operating costs, and thelimited supply of appropriate retail space, have effectively choked off largerphysical stores' expansion.
The offlinebusiness environment is constantly being disrupted, which is a problem.Additionally, Kiranas in the neighbourhood are confronted with new types ofdifficulties, such as the COVID-19 outbreak, which has been ongoing for over ayear and is uncertain whether it can be contained in two more years. Because ofthe Coronavirus outbreak, consumers now shop online at a higher rate, which ishaving a big impact on the Kirana stores.Groceries account for 60% of overall sales in India's local shops as far asfood is concerned. There was a sharp deterioration in the major non-organizedsectors, as large companies gathered together online to offer things.
Looking forsomething? You may get everything you need at Kirana Stores. Convenience and availability of everyday basics,such as bread, milk, sugar, and tea, combine to make shopping lesstime-consuming. Orderhood's simple android app strives to emphasise thesestores and the simplicity of buying and delivery. Orderhood is intended toserve as a link between local storesand their customers, or customers and businesses. Local Kirana Stores have the ability to not only capitalise on acollective brand, but also purchase these daily essentials at a reasonableprice point.
Another reasonwhy Kirana shops and small storesare beneficial to the country is that they assist in the growth of the localconsumer population by allowing them to find their needs within a shortdistance. In India, there is a lot of discussion about the benefits anddrawbacks of eCommerce. However, online shopping is, to some extent, the mostconvenient option. Customer acquisition costs for online portals are increasingand will continue to rise.
So, what is instore for us in the future? Kirana Offline Stores struggle to discover astrategy of bringing new customers and retaining consumers. Orderhood, astraightforward Android application, benefits both customers and companyowners. In order to bring the unfashionable kirana stores into the mainstream of the eCommerce revolution,which is now exclusive to Amazon and Flipkart, more than only technology solutionsmust be implemented.
The solution isto bridge the gap without affecting the current business operations of kirana stores. In addition, giving awaymultiple-channel outlines how consumers choose and shift to neighbourhoodstores.
eCommerce hasmade its impact on New India, and as a result, there has been a significantincrease in online commerce and fulfilment. Two multinational corporations thatenjoy the majority of the customers' participation in every aspect of theordering, shipping, and delivery process are Amazon and Flipkart. Since theirprosperity was only achievable with the help of Kirana stores. Most local kiranastores lack the capability to develop their own apps or effectively utilisean efficient order management system. Neighborhood stores will never be able toreach the level of success that most eCommerce platforms are currentlyenjoying.
Orderhood takespleasure in providing an Android application that allows for the discovery ofany shop that is registered under Google business categories and is thusdiscoverable by Google.
