https://www.letsnurture.com.au/blog/how-to-launch-a-startup-successfully-soft-vs-hard-launch-differences.html
When launching a new product into the market, there are two strategies that product managers and marketers can use. You can either opt for a soft launch, which is when you introduce the product to the market in a discreet manner

How to Launch a Startup Successfully: Soft vs. Hard Launch Differences

When launching a new product into the market, there are two strategies that product managers and marketers can use. You can either opt for a soft launch, which is when you introduce the product to the market in a discreet manner