Because of thelockdown, India's 1.3 billion residents today are mostly reliant on Kirana stores for their dailynecessities, including food, beverages, personal care products, and home items.In terms of unexpected shifts in consumer behaviour trends and how a new-foundhumble relationship has emerged between local Kirana stores and indeed the customers who live in the neighbourhood,a new normal is emerging. As a result, many customers regard them as the mostimportant source of help during the whole unusual crisis.
While thelockdown has affected how Kirana storesfunction, it has also radically transformed the way these Local Stores used to operate before the COVID-19. Both the businessowners and the personnel have been working tirelessly around the clock toensure that the social distancing is taken care of in all situations. It's tomeet both the demand-related and supply-related issues that have evolved thatthey are constantly re-inventing themselves.
While it is truethat many Kirana stores have gainednew clients while the nation was on lockdown, it is also noticed that thesepeople will only shop with the Kiranastores provided they offer services such as credit, home delivery,hyper-local applications, and hyper-local merchandising following the lockdown.
To organise the kirana stores/local shops inneighbourhood using technology, Orderhood is perhaps the first app of its kindthat has been quick to understand the new issues facing Kirana stores as a result of the lockout situation. Orderhood is asmart-phone enabled application that they've created that has made thousands ofneighbourhood Local Stores strongerby leveraging their individual strengths and helping them boost their profits.
In the wake ofthe epidemic, which unanticipatedly wiped out many of the Kirana stores, a class of people has risen: those that are theunderdogs in the form of the neighbourhood ‘Kirana Store', and to service them,an influx of technologies. It's hard to fathom how influential the Kirana stores have been, not only forthe billion-plus population, but also for people all around the world. They arenow viewed in the same light as other critical services like healthcare and lawand order.
Thanks to thesmall neighbourhood Kirana shops,who have proven to be dedicated to serving the society.
In the modernworld, most everyday commerce is controlled by a few large eCommerce giants.These eCommerce giants that companies use to obtain their products and servicesfrom Local shops/Kirana Stores andresell them under their own brand which is not favourable to local economies.
This results in arise in the price of goods, but also brings about a significant amount ofconvenience for customers as they get their choice of product delivered tohome. Although the local kirana shops mayhave been left out in the race since they could not create an independentplatform and arrange delivery services, the Local stores in the neighbourhoodremain tilted in favour of organised retail.
In the majorityof cases, the vast majority of consumers still prefer dealing with human facesor going over to the nearby neighbourhood shop instead of shopping from eCommercewebsites.
The Kirana shops used WhatsApp and othermessaging programmes to get orders to stay in business in the market. However,those were not developed with order management in mind, and most of the time,they cannot be used regularly to order.
An app platformfor these Local Shops/Kirana Stores is the ultimate purpose of Orderhood. For Customers, using the Orderhood App,they are able to locate all of their local businesses and manage all kinds oforders from that single mobile application.
Orderhood givescustomers access to a digital ordering platform, without providing fulfilmentor distribution services. The fulfilment of orders will be handled by thestores themselves. Orderhood is a smart-phone enabled application that connectsconsumers with local businesses and delivers a beautiful, user-friendlye-commerce interface for managing their everyday requirements.
