Email Marketing : A Tool for Your Business Growth
Email Marketing : A Tool for Your Business Growth
In this post by Rays Digital, you will learn about email marketing and how it can benefit your business. We are Melbourne's most dependable digital marketing agency!

In this age where brand competition goes digital, one great way to make your mark is the use of email marketing. Email marketing is a good strategy in a country like Australia where internet usage is quite high.

Rays Digital, a leading digital marketing agency in Melbourne, shares all the information you need to know about email marketing and how it can make your business grow.

What is Email Marketing?

By definition, email marketing is the use of email in marketing your services or products. Any email communication from  a brand and sent to a potential or current client can be considered email marketing. It aims to build loyalty and brand awareness by sending updates or advertisements to its target market.

How Can It Help Your Brand?

Email marketing is cost effective. Every company uses the internet and the only possible cost will be the challenge of making the email creative and will grab the recipient’s attention. Email is accessible to, and by, everyone. Your email list will also always remain with you as long as you have your email address, so a win-win situation for brands.


One of the best reasons to use email marketing is to drive sales. A company who will have an upcoming promotion or sales event can use email marketing services to attract their customers to their event.

Brand Awareness

Emails help you to directly reach someone. Sending a personalized message about your company and the latest in your brand will be more efficient and effective than a post on your website or social media accounts.