5 Tips For a Great Ecommerce Site | Calibre Digital
In a day and age where almost everything is done online, shopping is up there at the top of the list. Ecommerce retail sales are projected to hit close to 5 trillion by 2021. Making it a fantastic time to get that eCommerce site, you have been thinking about doing for 12 months up to and running.
Good website design is going to be crucial in maximising your efforts to connect with your customers. This is applicable even in promoting your brand, and in turn, acquire more sales.
Here are our top 5 tips to help you take your great eCommerce site to the next level.Easy Category Navigation
Nothing is more frustrating for a customer than having to go back and forth through 10 different pages trying to find the product or category they are after.
To avoid losing the sale, make it easy for your customers to search for products and to filter products by things like color, size, or product type. It will also be important to have a highly visible search bar on every page of your website. By adding this, you’ll ensure that customers who prefer to navigate websites through the internal search engine. It will be able to do so no matter what page of your website they initially land on.
Keep your eCommerce site Simple
There is an old sales slogan “KISS”. Keep it simple stupid, and as obvious as it may seem time and time again. We see people over cluttering their eCommerce sites or stores with popups, ads, or a rainbow assortment of colors.
All these elements take away and distract your customers from buying. Having a simple, clean, clear design and limiting onsite distractions will keep customers focused on loading up the checkout and converting.
Prioritize Your Branding
Nowadays, consumers prefer to buy from established brands, not random pop up shops. If you want to drive major conversions in your business put some serious effort into your branding.
Do your research before building your eCommerce site
- Who is your ideal customer?
- What problems do your products solve for them?
- What differentiates your brand to others in the same market?
The answers to these questions should be incorporated into your branding as well as your marketing. Once your customers know who you are and what values your business stands for, it builds trust which leads to conversions and more repeat business.
Use High-Quality Imagery
In the world of design and marketing, it is a well-known fact that imagery plays a major part in conversion rates.
Were online shopping lacks the touch and feel of products, you can make up with quality images of your products. As well as multiple angle shots to effectively paint the best picture possible for buyers. If people feel confident they know what there buying they are more likely to purchase.
Your website design imagery should be relevant to your brand, products, and message. A great looking image isn’t nearly as effective as one that also correlates with your brand.
Ensure A Smooth Checkout
Probably the most important element of your site will be your checkout. Just like your site layout, the checkout should be a smooth and user-friendly experience. Or you could risk losing the sale altogether.
Having an option to checkout as a guest instead of having to register an account gives the customer a straightforward, quick and painless way to make the purchase. And if possible offer multiple payment and shipping methods to give them more options. It also makes the information clear and easy to consume.
Additionally, having a landing page confirming their purchase and any further instructions allows your customers to feel at ease and confident in their purchase. This will increase the likelihood they come back for another product in the future. Overall designing and building an effective e-commerce site can be tricky. If your choosing to do it yourself, we hope the above tips will prove valuable to you. So don’t wait any longer and get started building a great eCommerce site.