Tactics to increase mobile app downloads
Tactics to increase mobile app downloads
App Store Optimization(ASO) is an easy and crucial way to influence app downloads. appstore rankings based on metadata like keywords, description, ratings, andreviews there’s more to ASO

→ Improve app store optimization:

App Store Optimization(ASO) is an easy and crucial way to influence app downloads. appstore rankings based on metadata like keywords, description, ratings, andreviews there’s more to ASO 

 Social mediaoutreach:

social media maintaining a strong online presence can be aneffective way to expand your reach and introduce your app to new customers.

The socialmedia platforms are:

·  Facebook

·  Twitter

·  Foursquare

·  LinkedIn

·  YouTube, etc.,

Social media platforms have their own terms of services regardingcontests, advertising, and giveaways.

→ Appkeywords and description:

In Google Play Store youneed to be extremely cautious with your app description part as Google extractskeywords from your app description to be your app keywords. The keywords in thefirst 2-3 lines of description carry more weight than the keywords in the restof the description.


→ App reviews and ratings:

Great way to drive more downloads is by getting more reviews.Reviews that announce your app a valuable download or say it affords a greatuser experience are “testimonials” that let other users know your app is worthdownloading.

→ Motivate user tomake referrals:

Referrals are one more way to demonstrate quality, relevance, andtrust, which will help to increase downloads. You can turn your existing customersinto brand diplomats by giving them an encouragement to refer your app to theirfriends

→ Upload your app to an alternative app store:

The google play and apple app store are the most popular places todownload and find apps. there are alternative app stores you can upload yourapplication and it might provide the boost in user that you need.

→ App localization:

If your app is available in more than one country, you can utilizethe app analytics to discover the best countries by your app downloads. Youneed to localize your application by checking the languages of the topcountries.

→ Marketing your app:

Typical marketing is structured over a few weeks and months. Ifyou want to a sharp spike in downloads for your app in a short time, focus allyour marketing spending into a small time frame

→ Build your online presence:

Create a unique website page for your app it will help you tospread useful content about your app. Having a central point to visitors canlearn more about your app is essential.


Definitely, getting the mobile app a better rank on the app marketis easier. But it is not impossible as some of the performs are pretty muchsimilar to Error! Hyperlink reference not valid. theusual SEO. It will take some time and effort but you will absolutely seeimprove your ranking


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