Online businesses need SEO. You would be hard pressed to find a business with online assets that don’t have SEO in its marketing mix. SEO largely means creating an authority for a brand through valuable content and then gaining backlinks through them. There was a time when any content could have passed for SEO purposes, not anymore. Content, designed specifically for readers are optimized for different reader groups. And, one of these groups consists of readers who are based locally. Getting them to discover a business needs a slightly different game plan: Local SEO.
