All TV commercial production companies in Orange County will tell you that the prime viewing time for a commercial is during the Super Bowl, which we know hardly anybody can afford, but there are countless other options. Most people in The United States of America sit down to watch television from 6 pm and prime time would be considered between 6 and 9 at night, but there are many daytime TV viewers too. If money is not an object, you can have your commercial aired at prime time or at sev-eral prime times. If you are on a budget, you can be extremely strategic about when your commercial is aired. And remember, TV commercials no longer have to be on TV. There are several streaming stations where airing is much less expensive.
Airing a commercial
Firstly, you have to have the video or commercial made. When you do this, always work with professionals. Everybody these days have a camera and a video camera as part of their smart phone, but not everybody has a good video camera and not everybody has the right skills to make a video that is going to be seen by the public. Always use professionals to do the work, and in California, the best professionals are in Orange County. They will chat to you about where to air your video; YouTube might be your best option, on your own website could be an option, on a streaming service is an option, and TV’s main channels are options too.
What about budget when making a video
The idea would be to get quotes from video production companies. It might be best to ask for an online meeting, or a face to face meeting depending on where you are, and then perhaps brainstorm your needs. You might be thinking of one thing and a video production company may well agree with you, but they may have other creative ideas that you had not thought about. It’s always a good idea to keep an open mind and listen. Often production companies know, not only about video production, but how to get clients or customers to watch the videos that are made on your behalf. They also know how you can get multiple uses out of the video.
Multiple uses out of a video or commercial
When you have a video made, you own it. Your video might be aired on YouTube or on social media channels that you use to bring clients in (Facebook, Instagram, Twitter, LinkedIn) and it should be used on your website too. Video is an excellent way to digitally market your product, so think about using the one video often or regularly. But make sure it is a good video!
Use the best TV commercial production companies Orange County who don’t necessarily have to be the most expensive but do have to be smart, professional and reliable.
