Constant connection, contextual importance, and a multi-screen globe are changing both off-line and on the internet shopping. As the electronic and in-store encounters cloud, it is starting up interesting new opportunities for forward-thinking suppliers. Sridhar Ramaswamy, who as Google's SVP of Ads and Business manages the technological innovation behind Look for engines Shopping, describes how mixing traditional retail facts with electronic smart can help suppliers do what issues most: serve their clients better.
