How much does digital marketing cost in 2022
How Much Does Digital Marketing Cost in 2022?
The costs of your digital marketing campaigns depend on all sorts of factors: your marketing budget, your targets, the number of channels you’d like to use. A general rule of thumb is that small businesses should allocate between 10% and 20% of their revenue to marketing.
How Much Does Digital Marketing Cost?
Before we dive into more digital details, here’s a general idea of the average monthly costs of SEO, Social Media, and PPC for small to medium-sized businesses…
Digital Marketing Channel
Average Monthly Price
SEO Agency
$1,147
Social Media Campaign
$4,000 – $7,000
PPC Campaign
$9,000 – $10,000
As we’ve mentioned, most small businesses spend around 10% – 20% of their revenue on marketing. So, if the above prices seem feasible, then why not get some more expert hands on deck? Hiring an SEO, Social Media, or PPC expert can transform your next campaign into the bee’s knees. If you’d like to get involved, simply tell us about your business, and we can match you with some of the nation’s leading digital marketing experts. It doesn’t cost a dime to do so, either!
SEO Services Cost
SEO is one of the most affordable types of digital marketing you can use to grow your small business. How much it costs will depend on what you want your business to achieve, so we’ll give you some ballpark figures.
Thanks to our in-house research, we can shed some light on the cost of SEO services:
SEO Service
Average Price
Freelancer
$68/hour
Agency Retainer
$1,147/month
SEO audit recommendations report
$650
Hiring an SEO expert – that is, outsourcing to a freelancer – will cost anywhere between $50 and $230 per hour. It's possible to pay less – even as low as $25 per hour if you're willing to hire freelancers in India.
Some of the best SEO companies for small businesses will charge a monthly retainer costing between $199 and $2,500 per month. That's a really wide price bracket, meaning there's plenty of budget options to suit your particular business' budget.
An SEO audit of a website often comes as part of an initial consultation with an agency, and may even be included for free (to varying degrees of quality or usefulness). However, digital agencies are now offering SEO technical audit reports for $350 apiece. If you want the professional recommendations gleaned from the technical audit (which you do), the price almost doubles to $650.
