With so many makeup removers and facial cleansers on the market, it can be challenging to figure out which one makes the most sense for your needs. Should you use gentle soaps? Cleansing creams? What about foaming cleansers? The list goes on and on. But in recent years, another option has entered the spotlight. While it’s been around for some time in Europe and Asia, it’s starting to gain serious attention in the U.S. This option? Cleansing water. Cleansing water is a relatively simple formulation of ingredients that makes makeup removal easier than ever before. Here’s what you need to know about using cleansing water to remove makeup with ease.
What Is Cleansing Water?
Cleansing water, also known as micellar water, is a mix of purified water, oils, and other skin-loving ingredients like aloe, chamomile, and cucumber extracts. The oils in micellar water are not ordinary oils but cleansing oils. They’re suspended in the water like microscopic bubbles. When you apply micellar water to your skin, these “bubbles” absorb other oil—the oil on your skin and in your makeup—making it incredibly easy to remove makeup. It’s so easy that the makeup often comes right off with no scrubbing or vigorous rubbing necessary, which can irritate your skin anyway. Put simply, cleansing water is gentle cleansing at its finest.
How to Use Cleansing Water
Can something truly gentle really break down makeup? Remarkably, yes. Consider the average makeup routine. It often starts with primer, followed by color corrector (if needed), then foundation. With a foundation in place, you may opt for concealer, then a bronzer, before ending with a cheek blush and moving onto your lips and eyes. Your makeup routine may include five to seven layers of makeup. Whether your overall look is lighter or heavier, cleansing water is more than effective for dissolving every layer. All you have to do is moisten a cotton pad or cloth with the cleansing water and gently wipe it over your face. Start with the eyes and move outward in a gentle sweeping motion. The oil molecules, or bubbles, in the water will get to work, breaking down even the most stubborn makeup.
When Traditional Cleansers Make Sense
Of course, cleansing water can only do so much. But that isn’t a bad thing! It’s incredibly effective at removing makeup, but it’s only part of a larger cleansing routine. As such, it’s still important to keep other cleansers on hand. For example, if you have dry skin and want to keep skin moisturized as you remove makeup, cleansing cream can be beneficial. You may also need a cleanser just for your skin—and it’s important to find a cleanser that matches your skin type (dry, oily, normal, combination, sensitive, or acne-prone). Cleansing water is a new starting point in your daily makeup removal and skincare routine. As you remove makeup, cleansing water makes it easier to clean your skin and prepare it for your favorite serum, toner, and moisturizer.
About Merle Norman Cosmetics
Founded in 1931 in Los Angeles, California, Merle Norman Cosmetics continues to deliver innovative beauty products of exceptional quality. The brand was established by Merle Nethercutt Norman with the idea that every woman should define her own beauty. Over the past 90 years, this concept has been embraced by millions of women across multiple generations. Today, you can define your own version of beauty at Merle Norman Cosmetic Studios. These independently owned “Studios”—90% by women entrepreneurs—can be found across the U.S. and Canada. These independent Studios help create connections and drive forward Merle Norman Cosmetics’ dedication to results-driven skincare and makeup.
Try cleansing water for yourself with Merle Norman Cosmetics at https://www.merlenorman.com/
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