Every step in your skincare and makeup routine has a purpose. Sometimes, it’s tempting to skip a step here or there. For example, you may decide to skip toner after cleansing and reach for the moisturizer instead. It’s not always a big deal, but you may not be giving your skin the greatest benefit it needs to look and feel its best. Here’s a look at why certain beauty products, like serums, alongside cleansing water, are a crucial part of your daily routines—and how they benefit your skin!
In Order to Moisturize, Hydration Is a Must
Moisturizer is one of the single most popular skincare products. It helps lock in much-needed hydration on the surface of the skin. It tends to work best with a base of hydration to lock in order to reap the benefits. You can hydrate your skin a number of ways. You can use a hydrating toner or serum—or both. A toner helps prepare the skin for moisturizing. One of the best ways to prime skin for a moisturizer is to start with simple micellar cleansing water to remove makeup and other impurities. Then apply a secondary cleanser to further prep the skin (a second cleansing is ideal for a nighttime routine). After adding a dose of hydration with a serum, reach for the eye cream or any spot treatment you may have. Finally, your skin is ready for moisturizer! It locks in hydration and helps your skin get even more out of your favorite products.
It’s Prime Time for Primer
What’s in a name? When you want to get the most out of your foundation, primer should not be skipped. It can be tempting to skip. Does it really add enough to be needed along with foundations or other makeup? The answer is yes! It comes down to finding your ideal primer. It’s not uncommon for people to shy away from primer when they notice their makeup application seems too thick. However, the best thing isn’t to cut the primer from your routine, but to use a lighter primer and makeup. Primer not only improves the look of your foundation but can also help blend makeup more effectively. For instance, when you apply a thin layer of primer followed by illuminating makeup, the illuminating makeup will blend with your base, giving you an exceptionally even-toned and glowy look.
Conceal Before You Blush
Before you reach for the blush after you’ve applied foundation, don’t forget the concealer. While concealer isn’t a primer, strictly speaking, it does prime your skin for the best possible application of cheek blush. It’s all about evening out your complexion without having to rely on the cheek blush for “too much” coverage. What does that mean? When you skip the concealer, you may spot blemishes or uneven areas of foundation. To counter this, you may inadvertently add too much blush in these spots, resulting in an uneven look, rather than the even application you had in mind. Concealer helps you avoid this and helps you look that much more fantastic!
About Merle Norman Cosmetics
From its founding in 1931, Merle Norman Cosmetics has focused on empowering women. With a dedicated approach to results-driven makeup and skincare, the brand is trusted by millions of women across generations. From their classic cleansing cream to their versatile illuminating makeup, Merle Norman Cosmetics offers something for every beauty routine. Their commitment to empowerment extends to the Merle Norman Cosmetic Studios. With over 1100 locations in the US and Canada (and over 90% of the franchises owned by women), every Studio serves as a guide for women on their beauty journey, helping define what beauty means to you. Merle Norman Cosmetics is all about giving you the support you need to find your best self.
Prime your skin for its best look yet with Merle Norman Cosmetics at https://www.merlenorman.com/
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