Some of the key components of a successful career in marketing include strong research skills and the ability to understand how and why customers engage with the company’s content in the way that they do.
As companies find new ways to engage with a modern audience that has become extremely discerning in their consumption, marketers have had to shift focus to engagement, storytelling and transparency. Everyone, from those in entry-level marketing careers to professionals with decades of experience Pace University Online Degrees, must manage many more platforms and adapt their strategies faster than ever before. Read More
